Digital IQ Index®: Sportswear 2014
The $245 billion dollar sportswear industry is undergoing a fundamental shift. The sector is encountering a rookie on the field that is frighteningly big and fast: technology. Product customization, wearables and direct channels are expediting the shift.
Wearables, projected to be a $50 billion dollar market, were supposed to be the playground of tech firms. However it is sportswear firms who have developed a set of robust, even useful, products.
Brands are racing to establish “sticky” ecosystems that lock in the next generation of consumers. Brands have also found that there is a new venue …
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