Intelligence Report: Wearables 2014

Key Takeaways

humans have been wearing jewelry for Millennia eyewear and time pieces for centuries and wearable computers for almost 60 years today the proliferation of low power chips inexpensive sensors and network access provide the foundation for the next wave of smart devices with fitness trackers leading the charge new categories of wearables boast in increasing complexity functionality and independence from other devices with infotainment devices such as Google Glass operating autonomously despite device Evolution from Kickstarter to product launches from some of the biggest names in Tech and consumer all wearables fa the same hurdle a compelling value proposition when Explorer editions of Google Glass started shipping last year 59% of Americans said they would not consider buying the device and 54% were uncomfortable interacting with someone wearing theice device a recent study suggests that while 75% of us consumers are now aware of wearables less than 10% express interest in using them and less than 2% own one to appeal to a wider Bay Silicon Valley is turning to Madison Avenue to transform wearables into an adornment that signals style affluence and desirability the success of these Partnerships will either confirm wearables are the next big thing in fashion or join Mass customization and Facebook Commerce as innovations that never lived up to their billing this L2 intelligence report on wearables Highlights key data and insights into the role wearables made play in Prestige and cpg product strategy L2 members can download the full report at L2 tank.com