L2 2011: The Year in Digital

Gartner for Marketing · Advanced ·📄 Research Papers Explained ·13y ago

Key Takeaways

Gartner's L2 Digital IQ Index research analyzes the state of digital for luxury and prestige brands, covering social media, online commerce, mobile, and content sharing.

Full Transcript

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Original Description

L2 looks at the state of digital (social media, online commerce, mobile, content sharing) as well as luxury and prestige brand digital "geniuses" from a year's worth of our Digital IQ Index® research. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
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Uploads from Gartner for Marketing · Gartner for Marketing · 15 of 60

1 L2 Digital IQ Index: Travel
L2 Digital IQ Index: Travel
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2 L2 Prestige 100: Facebook IQ
L2 Prestige 100: Facebook IQ
Gartner for Marketing
3 Prestige 100®: China
Prestige 100®: China
Gartner for Marketing
4 Digital IQ®: Fashion
Digital IQ®: Fashion
Gartner for Marketing
5 L2 Case Study: Google+
L2 Case Study: Google+
Gartner for Marketing
6 Facebook's: People Talking About This
Facebook's: People Talking About This
Gartner for Marketing
7 The Eight Most Innovative Digital Programs in Prestige: #1 Burberry
The Eight Most Innovative Digital Programs in Prestige: #1 Burberry
Gartner for Marketing
8 The Eight Most Innovative Digital Programs in Prestige: #2 Lancome
The Eight Most Innovative Digital Programs in Prestige: #2 Lancome
Gartner for Marketing
9 The Eight Most Innovative Digital Programs in Prestige: #3 Oscar de La Renta
The Eight Most Innovative Digital Programs in Prestige: #3 Oscar de La Renta
Gartner for Marketing
10 The Eight Most Innovative Digital Programs in Prestige: #4 Estée Lauder Companies
The Eight Most Innovative Digital Programs in Prestige: #4 Estée Lauder Companies
Gartner for Marketing
11 The Eight Most Innovative Digital Programs in Prestige: #5 Dior
The Eight Most Innovative Digital Programs in Prestige: #5 Dior
Gartner for Marketing
12 The Eight Most Innovative Digital Programs in Prestige: #6 Sephora
The Eight Most Innovative Digital Programs in Prestige: #6 Sephora
Gartner for Marketing
13 The Eight Most Innovative Digital Programs in Prestige: #7 Benefit Cosmetics
The Eight Most Innovative Digital Programs in Prestige: #7 Benefit Cosmetics
Gartner for Marketing
14 The Eight Most Innovative Digital Programs in Prestige: #8 Kate Spade
The Eight Most Innovative Digital Programs in Prestige: #8 Kate Spade
Gartner for Marketing
L2 2011: The Year in Digital
L2 2011: The Year in Digital
Gartner for Marketing
16 European Speciality Retail
European Speciality Retail
Gartner for Marketing
17 5 Digital Predictions for 2012
5 Digital Predictions for 2012
Gartner for Marketing
18 The New Epicenter of Value
The New Epicenter of Value
Gartner for Marketing
19 Pinterest
Pinterest
Gartner for Marketing
20 Digital IQ Index: Hotels
Digital IQ Index: Hotels
Gartner for Marketing
21 L2 Predictions: Amazon
L2 Predictions: Amazon
Gartner for Marketing
22 L2 Facebook IQ Index 2012 - Ranking 100 Luxury & Prestige Brands on the Facebook Platform
L2 Facebook IQ Index 2012 - Ranking 100 Luxury & Prestige Brands on the Facebook Platform
Gartner for Marketing
23 Digital IQ: Fragrance- Benchmarking the Digital Competence of 63 Prestige Fragrance Brands
Digital IQ: Fragrance- Benchmarking the Digital Competence of 63 Prestige Fragrance Brands
Gartner for Marketing
24 Digital IQ Index®: Magazines 2012
Digital IQ Index®: Magazines 2012
Gartner for Marketing
25 Digital IQ Index®: Specialty Retail 2012
Digital IQ Index®: Specialty Retail 2012
Gartner for Marketing
26 Digital IQ Index®: Sportswear 2012
Digital IQ Index®: Sportswear 2012
Gartner for Marketing
27 Digital IQ Index®: Fashion 2012
Digital IQ Index®: Fashion 2012
Gartner for Marketing
28 2012 Digital IQ Index®: China
2012 Digital IQ Index®: China
Gartner for Marketing
29 2013 Digital IQ Index: Spirits
2013 Digital IQ Index: Spirits
Gartner for Marketing
30 2013 Digital IQ Index®: Hotels
2013 Digital IQ Index®: Hotels
Gartner for Marketing
31 2013 Intelligence Report: Mobile
2013 Intelligence Report: Mobile
Gartner for Marketing
32 2013 Digital IQ Index®: Hair Care & Color
2013 Digital IQ Index®: Hair Care & Color
Gartner for Marketing
33 2013 Digital IQ Index®: Beer
2013 Digital IQ Index®: Beer
Gartner for Marketing
34 Intelligence Report: Tablets, "The New Purchase Path: Swipe, Tap, Own"
Intelligence Report: Tablets, "The New Purchase Path: Swipe, Tap, Own"
Gartner for Marketing
35 Digital IQ Index®: Japan 2013
Digital IQ Index®: Japan 2013
Gartner for Marketing
36 Digital IQ Index®: Korea 2013
Digital IQ Index®: Korea 2013
Gartner for Marketing
37 Intelligence Report - Multichannel Retail 2013
Intelligence Report - Multichannel Retail 2013
Gartner for Marketing
38 Digital IQ Index®: Specialty Retail 2013
Digital IQ Index®: Specialty Retail 2013
Gartner for Marketing
39 Digital IQ Index®: Department Stores 2013
Digital IQ Index®: Department Stores 2013
Gartner for Marketing
40 Intelligence Report: Social Platforms 2013
Intelligence Report: Social Platforms 2013
Gartner for Marketing
41 Digital IQ Index®: Russia | Prestige 2013
Digital IQ Index®: Russia | Prestige 2013
Gartner for Marketing
42 Digital IQ Index®: Brazil | Prestige
Digital IQ Index®: Brazil | Prestige
Gartner for Marketing
43 Amazing Amazon Facts!
Amazing Amazon Facts!
Gartner for Marketing
44 Digital IQ Index®: Sportswear 2014
Digital IQ Index®: Sportswear 2014
Gartner for Marketing
45 Digital IQ Index®: Fashion 2013
Digital IQ Index®: Fashion 2013
Gartner for Marketing
46 Digital IQ Index®: Beauty 2013
Digital IQ Index®: Beauty 2013
Gartner for Marketing
47 Digital IQ Index®: Home Care 2013
Digital IQ Index®: Home Care 2013
Gartner for Marketing
48 Digital IQ Index®: Watches & Jewelry 2013
Digital IQ Index®: Watches & Jewelry 2013
Gartner for Marketing
49 Digital IQ Index®: Hotels | Economy, Midscale, Upper Midscale, Upscale
Digital IQ Index®: Hotels | Economy, Midscale, Upper Midscale, Upscale
Gartner for Marketing
50 Intelligence Report - Omnichannel Canada
Intelligence Report - Omnichannel Canada
Gartner for Marketing
51 Scott Galloway: The Ebola Effect
Scott Galloway: The Ebola Effect
Gartner for Marketing
52 Scott Galloway: Whole Foods Invests in Tech
Scott Galloway: Whole Foods Invests in Tech
Gartner for Marketing
53 Scott Galloway: Taylor Swift's Omnichannel Skills
Scott Galloway: Taylor Swift's Omnichannel Skills
Gartner for Marketing
54 Scott Galloway: Awkward Prom Date
Scott Galloway: Awkward Prom Date
Gartner for Marketing
55 Scott Galloway: Amazon's Achilles Heel
Scott Galloway: Amazon's Achilles Heel
Gartner for Marketing
56 Intelligence Report:  Wearables 2014
Intelligence Report: Wearables 2014
Gartner for Marketing
57 Flash of Genius   China Beauty   Pricing Disparity Across Chinas E Tailers
Flash of Genius China Beauty Pricing Disparity Across Chinas E Tailers
Gartner for Marketing
58 Flash of Genius   China Beauty   Best Mini Movie Campaigns
Flash of Genius China Beauty Best Mini Movie Campaigns
Gartner for Marketing
59 Flash of Genius   China Beauty   Tmall Best Practices
Flash of Genius China Beauty Tmall Best Practices
Gartner for Marketing
60 Intelligence Report   Social Platforms 2013
Intelligence Report Social Platforms 2013
Gartner for Marketing

This video presents Gartner's L2 Digital IQ Index research, providing insights into the state of digital for luxury and prestige brands. The research covers various aspects of digital marketing, including social media, online commerce, mobile, and content sharing. By watching this video, viewers can gain a deeper understanding of the digital landscape and how top brands are leveraging digital channels to drive business results.

Key Takeaways
  1. Conduct market research
  2. Analyze digital trends
  3. Evaluate brand performance
  4. Develop a digital marketing strategy
  5. Implement social media and online commerce initiatives
💡 Luxury and prestige brands are increasingly leveraging digital channels to drive business results, and a strong digital marketing strategy is crucial for success in this space.

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