The Eight Most Innovative Digital Programs in Prestige: #7 Benefit Cosmetics
L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising.
#7: Benefit Cosmetics
When San Francisco-based Benefit Cosmetics re-launched its global web presence in March, it started in China—a big departure for brands who start with their home market then merely translate the same content abroad.
Benefit's Chinese-language site is hosted on the Chinese mainland, ensuring faster load times.
The site offers Chinese-dedicated customer service and live chat as well as Chinese-…
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