New Way Now: Backcountry is creating new retail landscapes with Google Cloud

→𝗦𝘂𝗺𝗺𝗮𝗿𝘆: Igor Cherny, CTO of Backcountry, shares how Google Cloud is helping the outdoor retailer turbocharge its AI innovation. With Google Cloud, Backcountry can now spin up new infrastructure in seconds and tap into the full power of its data to deliver better decision-making and gen AI-powered shopping experiences that connect people to their biggest passions. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Backcountry wanted its engineering teams to have more time to focus on valuable work instead of dealing with time-consuming maintenance tasks, such as provisioning, security patching, and upgrades. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Using Google Cloud, Backcountry reduced the burden of managing and maintaining infrastructure while providing a strong, secure, and scalable data foundation to deliver advanced gen AI capabilities in the future. The retailer relies on BigQuery and Looker for all of its data analytics, providing daily reports and insights that inform decision-making across the entire organization. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Now, Backcountry can spin up new infrastructure in seconds instead of weeks, freeing up developers to focus on achieving roadmap milestones. Plus, having all its data on BigQuery and Looker opens the door to using gen AI to improve the business and enhance customer experiences. 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗜𝗴𝗼𝗿 𝗖𝗵𝗲𝗿𝗻𝘆, 𝗖𝗧𝗢 𝗼𝗳 𝗕𝗮𝗰𝗸𝗰𝗼𝘂𝗻𝘁𝗿𝘆: → “We used to spend a lot of time and money on infrastructure. Now with Google Cloud, what used to take several weeks now takes seconds.” — Igor Cherny, CTO of Backcountry → “Looker and BigQuery are literally a brain of our business. Based on the data we get from BigQuery and Looker, our business is able to uncover new insights and apply it to the business every day.” — Igor Cherny, CTO of Backcountry → “Google is a clear leader in generative AI. Also, we wanted to take our engineering resources and focus them on what they