Google Analytics Quick Start

Google Analytics 4 is the measurement engine behind nearly every modern marketing decision — and knowing how to set it up, read its reports, and act on what it tells you is one of the highest-leverage skills you can develop as a marketer or business owner. Without confidence in GA4, you're guessing about what's working; with it, every campaign and content decision is grounded in real data. In this course, you'll build a working knowledge of GA4 from the ground up. You'll set up tracking using Google Tag Manager, configure the Google Tag, and create custom events that capture the actions that actually matter to your business. You'll move through every major report category — acquisition, engagement, monetization, user, retention, and advertising — and gain the skills to segment data with comparisons and audiences so you can extract real insight, not just summary totals. By the end, you'll be able to set up GA4, navigate its reports, and turn analytics data into decisions you can defend.