Tinyclues with Google Cloud offers CRM Intelligence to maximize conversions

Key Takeaways

data science takes the guesswork out of Marketing many marketers struggle to predict purchase intent the Sun is setting on third-party cookies and most brands can only tap into a fraction of the customer data they possess adding to the challenge tiny Clues packages scientific insights into an easy to use customer segmentation SAS solution designed specifically for marketers partnering with Google Cloud tiny Clues uses machine learning that mimics how humans learn to detect consumption patterns deep learning is applied to customer relationship databases analyzing first party data to build propensity models tiny Clues predictive engine calculates the likelihood of customers to purchase any product or offer down to the SKU level so what does this mean in practice let's look at rakitin a multi-billion dollar online retailer as an example before using tiny Clues racketon's category managers had to manually build audiences and manage conflicts for all campaigns teams relied on basic targeting options and it was a challenge to find the right customers for rakitin's hundreds of thousands of products with tiny Clues rakitin leverages all first party data to Target messages to precisely those who are ready to buy no matter the offer this tailored approach an enhanced customer experience have resulted in fewer opt-outs and huge increases in email Revenue tiny Clues helps Brands grow Revenue through data-driven decisioning made possible by its predictive engine that uses all available customer data to accomplish this tiny Clues needs access to Limitless data and data stores Google Partners like tiny Clues can build and grow with bigquery the sheer power of bigquery to scale any workload allows tiny Clues to scan thousands of topics among millions of users in minutes to train its models tiny Clues uses vertex AI where previously it took up to 25 minutes for a brand to receive scores for all its users in relation to a particular product it now takes two or three minutes even for very large clients speeding up calculation times with vertex Ai and bigquery ml also enables tiny Clues to offer a much richer user experience with interactive features that previously would have been too costly to deliver Google is thrilled that tiny Clues has built its application with bigquery Google Cloud's data platform ingests data into bigquery securely then machine learning trains models that calculate propensity scores within minutes tensorflow models score millions of users for their propensity to buy a specific product Google looks forward to innovating with tiny Clues as they continue their Journey exploring the synergies between the new capabilities they are bringing to Market and what Google is doing on the data cloud with tiny Clues marketers can improve targeting to maximize conversions identify untapped Revenue opportunities manage campaigns and decrease customer fatigue and opt-outs and Elevate customer satisfaction and reduce biased marketing find the right audiences for any offers during any time frame learn more at tinyclues.com thank you for supporting Google cloud and learning more about our built with bigquery partners