I Tested UnClickable Ads (285% More Conversions)

Frank Kern · Beginner ·🛠️ AI Tools & Apps ·5mo ago
I am running ads that you literally can't click on. It sounds like the stupidest marketing strategy in the world, but the results speak for themselves. In this video, I break down the "Zero-Click" strategy that is currently converting 285% better than my email traffic. THE STRATEGY: Most marketers focus on the tiny segment of people ready to buy right now. That makes sense, but it's also the worst segment to target. The reason why is because it's the smallest section of the market and it's the most expensive. The biggest, cheapest, and easiest segment of the market are the people that are almost ready to buy. They're thinking about it. This segment is pretty much getting ignored by your competitors. So if you can provide value to them before they're ready to buy, it's kind of like they're pre-sold on you. Then when the time comes, you'll be who they choose. The key phrase is "provide value". Research from Google (The "Messy Middle") shows that in order for people to go from "Thinking about buying from you" to "Ready to buy from you now" they need to have 28 interactions with your brand. And "interaction" (also known as a "touchpoint") isn't as simple as them seeing your logo or something. They need to read an article, watch a video, read a post, etc. That interaction provides value and the value itself moves them towards the "Ready to buy from you now" stage faster. (This is why my ads are unclickable. I want people to get the value from them. When they're ready to buy, they come to you on their own. It's amazing.) It sounds like a lot but as you'll see ...it's pretty easy if you use AI. And it's cheap! 🔥 TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://ojoy.ai 👉 WATCH NEXT: Branding Ads Deep Dive: https://youtu.be/ys0fSxyBo0s TIMESTAMPS: 0:00 - The "Stupid" Ad Strategy (That Works) 0:40 - Why Most Ads Fail (The "Ready Buyer" Trap) 1:37 - The "28 Touchpoint" Rule 1:56 - Google’s "Messy Middle" Data (Funnels Are Dead) 2:
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26 UPDATE: Week Two Of "The Situation"
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27 Ask Me Anything About Ads
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28 UPDATE: FranksNewOffer.com
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29 Testing a blatant pitch without giving any content
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30 Answering A Bunch of Questions Because It's Fun.
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31 Take 2 LOL: I Need your help! (Plus some cool updates)
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33 UPDATE: Behind The Scenes SALES Numbers From Organic Content
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35 Behind The Scenes Of LetsLaunchYourBrand.com
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37 These two skills will get you farther than anything else. LetsLaunchYourBrand.com
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38 You have WAY more value than you know.
You have WAY more value than you know.
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39 HARDCORE SCALING Part 1
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40 HARDCORE SCALING PART 2: Fix This And Get Better Leads
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41 HARDCORE SCALING PART 3: The Missing Link
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42 HARD CORE INDOCTRINATION (using a crazy ad strategy)
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43 This is like a CHEAT CODE for ads
This is like a CHEAT CODE for ads
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44 Cast Study: This LITERALLY doubled sales
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45 This LITERALLY Doubled Sales
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Chapters (4)

The "Stupid" Ad Strategy (That Works)
0:40 Why Most Ads Fail (The "Ready Buyer" Trap)
1:37 The "28 Touchpoint" Rule
1:56 Google’s "Messy Middle" Data (Funnels Are Dead)
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