Facebook Ad Secrets

Key Takeaways

ever wonder what it is that separates the seven-figure generating facebook ad campaigns from the ones that break even or even lose money well that's what this video is all about and I'm giving you my best industry insider secrets to help you generate more clicks leads and customers from your Facebook ads let's get to it hey there my name is Adam Earhart modern marketing strategist and welcome to the modern marketing show where we help you make marketing that matters so if you're interested in learning about the latest and greatest marketing strategies tools tips tricks and tactics well you may want to consider subscribing hitting that little notification bell after running Facebook ads for this many years for some of the biggest and most well-known companies as well as smaller local businesses well you tend to learn a few things about what works and what doesn't also having a network of other high-level advertisers and masterminds to run things by well that doesn't hurt either so on today's episode I want to share with you five industry insider secrets to help you double triple or yes even 10x your online let's dive in Facebook Ads secret number one is all about algorithm optimization now what I'm talking about here is kind of walking the fine line between manually inputting exactly what you want Facebook to do and letting Facebook take some of the control and really optimizing it for the results you're looking after using their algorithm now in the past and in fact even six months or maybe even twelve months ago I used to be incredibly strict about what I would allow Facebook to do I want to control over pretty much everything but lately I've been finding some great results by kind of giving away some of the control to Facebook and allowing them to use their incredibly sophisticated algorithm to help me get even better results for my clients now I'm not suggesting you just go out there throw in a budget and just let Facebook have at it that's a bad strategy but I am suggesting leveraging the incredibly powerful platform that they do have by making selective inputs with things that you know and are already pretty sure about like say the demographic targeting or the placements you know are gonna react well or the the messaging and the copy and all that stuff but then giving control away to areas that you may not be as sure of or you may want to expand even further the takeaway point really when it comes to algorithm optimization is making sure that you've got control over the things that you know a hundred percent for sure but then also having a little bit of faith and not being afraid to test with some of the more open targeting options that Facebook may suggest as well as leveraging the true power of the algorithm and of the platform the next Facebook ad secret is time is money now this is a question I get all the time and really what it comes down to is how long should I test an ad for what kind of budget should I use for testing how long should I give it before I kill the ad or scale the ad or whatever else that comes down to when we're talking about time and money involved so here's kind of the strategy that I normally like to apply without knowing any of the other details or specifics behind your campaign and goals what I like to suggest is giving it a 3x CPA and 48 to 72 hours before you make any decisions so what does that mean well a 3x CPA means using a number that's about three times your cost per acquisition before you make any decisions on whether this ads going to perform well or whether it's just failing completely this means if you're trying to get leads for say five bucks well you'd make sure that it's spending at least fifteen bucks before you're kind of able to gauge a realistic number next I like to give it around 48 to 72 hours before making any decisions and this is because the Facebook ad algorithm is an algorithm which means it's going to need that budget and it's gonna need some time to kind of work out the best combination in order to deliver you the best results possible Facebook Ads secret number three is audience avalanche and what I suggest here is starting with a smaller audience and getting broader over time what this means is you're starting a brand new campaign and you don't have any look like audiences built you don't have an email list you can upload or a customer list and you're using cold targeting to kind of interest based audience as well you want to be as specific as possible to really dial it in at first but then once you've kind of got some results and you've got some conversions under your belt well then don't be afraid to open up the targeting later this kind of circles us back to point number one which is kind of leveraging that algorithm and letting Facebook do some of the heavy lifting once you've done that initial targeting to sort of give it that initial data that it needs in order to optimize it as efficiently as possible so another really popular question I get is well what's a good audience size how focused and how narrow should I be and the answer is of course it depends but I'm not gonna leave you hanging like that so here's some guidelines to use if you're a local business meaning you're working in a local geographic area like a county or a city or a neighborhood or even a state or province well then your audience is obviously going to be a little bit smaller than if you're targeting the entire nation or if you're going internationally typically what I like to suggest for my local clients and local students is that we go a little bit broader than we would if we're going nationally or internationally what this means is that taking a look at kind of your entire local area and that'll be point number one and then we're going to drill it down by going after some of the specific demographic details like maybe we know their age ranges they typically fall in or if they're more male or female and then maybe maybe using one or two interest based targeting for example if we're a local gym we may want to go after people interested in health or fitness or weight loss or exercise and if we happen to be say a dog kennel well then obviously we're gonna go after people who are interested in dogs or dog walking or dog stuff but that's it try not to drill down too much further than that otherwise you're gonna severely limit your audience now when we're talking about national or international audiences well typically here I like to suggest an audience of around 11.5 maybe even two million people and whatever you need to do in regards to layering on that targeting to get to that number is perfectly fine all right now circling back to point number one that algorithm optimization secret well once things are dialed in and humming pretty well with your audience of say 2 million people well then don't be afraid to open up the floodgates and maybe try an audience of 5 to 10 million people and see if the algorithm is optimized enough at that point for your unique objectives this is going to give you a much bigger pond to draw from a lot more people and potentially a lot more conversions Facebook add secret number four is correlation versus causation basically that's just fancy talk for saying don't target what you think target what you know basically this all comes down to the fact that correlation does not prove causation meaning just because a few of your customers or a few of your clients happen to have dogs well that doesn't mean you should necessarily go after only dog owners unless you sell dog food then you should go after them focus your targeting on the things you know to be true about your audience otherwise you could potentially be cutting off some really good buyers and really good prospects who would otherwise be interested if they could have just seen your message all right point number five and our final Facebook ad secret is message masterpiece and basically what this means is that nothing is as important as your message you see when it comes down to creating a seven figure or six figure or even multiple five figure Facebook ad generating campaign nothing is as important as the message and the copywriting that you're putting in the ad itself not the placements not the objective not the budget not the schedule nothing now as important as the message itself and yet this is often the last place that people go when they're trying to find that next Facebook ad tip or trick or hack so write your Facebook ads like a pro and this means dedicating the most time possible to creating perfect and well resonating and really good solid ad copy also do not neglect the image that you decide to use because the image is going to do a lot of the heavy lifting as well so again really focus on creating this message masterpiece with really good copy and a really good image all that other stuff is of course important but it doesn't even begin to compare to having a really good message because with the wrong message none of that stuff matters all right so there you have it my top strategies and insider secrets to creating really high converting Facebook ads so let me know in the comments section below were there any that you haven't heard before any that you want to try next or any that you'd like a little more information on let me know in the comment section below love to hear your thoughts also thanks so much for watching really hope you enjoyed the episode if so make sure to give it a thumbs up subscribe to the channel and hit that little notification bell and for more great marketing strategies tools tips tricks and tactics make sure to head over to Adam Ericom which is packed full of more videos podcasts and articles and all sorts of resources to really help take your business and your marketing to the next level and way beyond that so thanks so much for watching I'll catch you next time on the modern marketing show