Digital Marketing Institute | Do Clicks Really Matter?

In this short excerpt from her recent conversation on the DMI podcast, Heather O’Shea shares her attitude towards clicks, and why she feels we attribute too much importance to marketing’s most misleading metric. Watch the full podcast where Heather chats with host Will Francis about what she's learned from decades in market research. https://youtu.be/zf5JvXOGgDY Follow and learn with the Digital Marketing Institute at https://digitalmarketinginstitute.com... ------------------------ If you are interested in hearing more, subscribe here or follow us on Spotify: https://spoti.fi/2YHVbA5 Ar…