How to use video and hashtags on social media | Digital Marketing Institute

Looking to learn more about social video?: https://bit.ly/3blMFyj As Instagram is a visual platform, it means that your photos must be of a high standard that presents your product or concept in a way that speaks to people. Here are some of our top tips for posting photos: Use filters Using predefined filters to make your images look better is essential to engaging the audience. You can apply filters at varying strengths to your images using sliders. Popular filters include Clarendon, Gingham, Juno, Lark, Mayfair, Sierra, Valencia, and Walden. When modifying your images (or series of images) with filters, be consistent and take overall color themes and tones into consideration. Apply no filters Posting photos as having #nofilter can be a nice way to show your followers how well your images (or products) can look without post-production enhancements. Just make sure to call them out as such. Modify the ambiance It's possible to simply modify the ambiance of your photos by adjusting the light and contrast sliders, to see how high-contrast or low-lit photos might look. You can add filters on top of your ambiance-modified photos to produce different photo combinations to share with your audience. Add the grid function Adding the grid function when taking a photo allows photo-content producers to shoot their pictures in a standardized manner that takes into account image cropping, and where subjects and people fit into the photo frame. Cross-pollinate between platforms You can save and import your #Instagram photos into Snapchat, add Snapchat filters, and then reimport them back into Instagram for posting. This is a good way to cross-pollinate the filter functionality of the two platforms and create engaging content. 00:00 : Best practices for video 01:51 : Using #hashtags About the Digital Marketing Institute The global standard in digital marketing certification! The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internat