Digital Marketing Institute | The University of The West of Scotland | Case Study

Key Takeaways

one of the main reasons that I think we've had such great success within the skill business enterprise in recent years has been the way in which we've embraced digital technology within our teaching it's completely transformed the way in which we deliver education to our students it's completely transformed which we market our programs to prospective students and it's completely changed how we disseminate an information to the way the world as well through digital technology were able to reach people who we've never been able to teach before but able to get them to engage with one another much more than they would ever have been able to do but what that does is an a global skill is hopefully produces graduates who are much more critically engaged much more able to discuss ideas much more able to challenge conventional thinking so in that sense digital technology is really disrupted higher education I'm not just hearing you keep around the world fugitive marketing is a fast-paced sector you know things are changing you know in a phenomenal pace and it's a great challenge for an academic to actually put together material academic procedures you know I have a life cycle five years so understandably when things change within three months it's really hard to actually put you know and find material on time integrating an external course is a challenge but of course Digital Marketing Institute and allowed us to actually do this you know a better way we like the fact that you know they provide us with bite-sized videos which are divided into subtopics so that helped you know educator to actually use them and embed them when you know it's needed and also allows the student to actually choose what they want to learn also allows us to actually plan better our curriculum we were very keen to at Kadesh Marketing Institute when we launched our digital marketing MSC program here at the University because within the School of Business the enterprise one of the things that's incredibly important to is is partnership with industry having that affiliation with Digital Marketing Institute has had a massive impact on Austria recruitment law student satisfaction and I think what we're starting to see as well is having an empire student employability it has been a really fruitful partnership and one that were delighted this continuing to grow