How do you change the culture? | Digital Transformation Webinar | Digital Marketing Institute

Key Takeaways

I think when we're when we're thinking around you know how did you get this done yeah you know you said to me earlier this feels like our work and there is a lot of work there's a lot of candidates though so you know one kind of tool and this is an important kind of thing for everybody to understand here is it's not on the audience today to do this prioritization it's for them to facilitate it with the organization itself so you can see you're ultimately got a hopper all these candidates not saying we're doing them there's just candidates and you're assessing between value and feasibility and value is a construct of what does the end customer want you know is it useful to them that habit-forming piece does it fit with our kind of brand strategy it doesn't deliver on the business goal you know often creating some kind of you know revenue or some conversion of time and then from a feasibility perspective it's the do we have that operational readiness to do this yeah there's no point having a wonderful idea that requires an army of resource but we don't have is impossible and then you've got do we have the capabilities and the technology requirement last of all what's compliance ease view on this yeah because you can end up with things that are wonderful if they are not involved at this requirement stage they're going to get the bad reputation of saying no later yeah and it's not about that so you need to just think about across the organization remembering otech which is really representatives from operations technology experience in commercial and those collection of people are going to go through and they're going to school all of these candidates and what that results in is really and this this is that there's a real piece of kind of current work on the west side that but they are the requirements and you can see there is one one thing in this week's boss because that is there's going to deliver the most value for the customer of the business it's habit-forming fit to the brand the operation that can do it technology can do it complain saves all goods it's the holy grail what what over farm organization should do and then you're going to continue to kind of work your way through and plan those things out on a road map and everyone can see why it's about delivering that value early because the feasibility really matters it's not just about kind of you know some innovation for the sake of it [Music]