Galeksia Partnership Interview | Digital Marketing Institute

Key Takeaways

hello everyone we'd like to warmly welcome theodore nicolas to our virtual studios today teodora is the founder and ceo of ruetook owner and certified dmi trainer of galaxia and has many years of digital marketing consulting experience galaxia became a partner with us in 2019 and has since experienced many notable achievements galaxy is successfully on board with with us in just two weeks and has since then they've become very committed to the dmi project teodora thank you so much for joining us today thank you kaylee for uh your warm welcome and i'm looking forward to discussing with you today great uh we have a few questions here for you uh so i'd love to just kick things off and ask you your first question sure great so uh you have a strong background in digital marketing industry and besides leading galaxia you are also the founder and ceo of root a digital marketing agency working with global clients can you share a little bit about how you got the idea to start galaxia and why you chose the dmi as a partner sure well basically media for collection came very natural to us because as you mentioned we've been operating in the digital marketing world for a few years now me personally i have a very big background into the digital marketing world and last year my team and i were discussing how we can contribute even more to our community and share the knowledge that we get with working with all of these global clients and maybe transfer them to business owners to students and to people that just want to learn about digital marketing in general at first we were thinking of creating our own certification our own program our own academy in some way but then i found out about dmi i got in touch with john at that time and when i found out the curliculum that is uh behind uh dmi and all of the team that is working as well as the of course the team that is approving including all of these big brand names like coca-cola and microsoft and facebook i just said okay this is what we want to do we have to bring this to our country because what we need is to kind of step ahead and bring a new standard into the education of digital marketing in our country brilliant fantastic uh so i suppose having in mind that the team behind galexia has such a vast experience do you think uh the most important part of every digital marketing growth for individuals and professionals is training and upskilling so yeah i think that training and continuous learning and growing has a very huge impact into the way that individuals but also companies develop because as you're already familiar the digital marketing world is uh very very fast into developing and growing so we need to make sure that we're always up to date with everything that is going on in this world so i do believe that for every young or adult professional that wants to grow in their career there should be at least a portion of their time which will be spent to additional advancement additional learning and growing into the field fantastic really good um and as i mentioned before uh tidora you had a really successful launch of the dmi programs in macedonia only after a month from the launch you started teaching your first group of students yeah and and they decided to learn execute and grow with galaxy which is kind of a bit of your mantra isn't it yes um could you tell us your secrets behind the company's uh successful and speedy growth i would say it's two things it's passion and dedication uh when we started our own boarding process with dmi we had to make sure that we're professional the same way that we work with our clients and with other vendors and we wanted to make sure that we will bring this new standard as i said and the best way to do it is if you do it on your own and show and lead by example of course and we had we had it as our goal to just make sure to launch as soon as possible because we have been as i mentioned in the world in the digital marketing world for a long time now and we just wanted to make sure we will start this as soon as possible and bring all this knowledge to the audience that we have in our country so for us it was very uh passionate very fast moving pace uh when we first on boarded galaxia together with you for dmi and honestly uh all i can say is that i'm very thankful for my team and galaxia because i couldn't have done it without them and of course i'm very thankful to you because for a big support during this process uh good i'm glad um that's great so uh the main goal of galaxia what what is your main goal of galaxia and and what are you hoping to achieve by teaching digital marketing programs from the dmi so basically as you mentioned our mantra is learn execute grow so basically what we are trying to achieve right now with galaxia in the locations that we're operating is to kind of bring a new standard into the education for digital marketing uh because as you're already familiar there are a lot of free programs there are a lot of other paid programs but none of them is similar to the programs that are taught by the dmi and with that uh with galaxia so we wanted to bring the dmi programs into our country uh because we know the huge value and the huge impact that they have not only because of the globally recognized certification which is one of the biggest value of the programs themselves but also the education and the knowledge that the people will get and that will be able to uh then execute into their companies or into their personal career and of course grow into the process really good fantastic sounds like uh from the day one it was a really good fit between galaxy and dmi based on your your goals and everything yeah um so i talked a little bit about that you're you have a team that has a lot of vast knowledge in the digital marketing space already can you share a little bit about the team that is behind galexia who's responsible for the quality and success of the students who are the mentors and and what makes them so special certainly yes well currently uh we have a team of dedicated ladies all of them are ladies unfortunately i mean we have to keep the balance but we will try to get more guys as time goes by uh so we currently have uh so our program manager her name is simona she is responsible to make sure that the programs are delivered perfectly and to make sure that the students are addressed as they should be we also have a client success manager her name is irina she recently joined our team with the main goal to make sure that all of the needs of our students are met and also to make sure of course that we help them if they need some help in any point of the material etc we also have ivana which is the main responsible for social media and digital marketing efforts together with another one of our colleague which is elena and when it comes to the mentors myself simona and ivana are part of the mentors that are teaching at galaxia with the dmi programs and we also have two guys um which are highly experienced in what they do one of them is theodore he is teaching the google ads the search engine optimization and google analytics modules and we also have another team member uh mihail who is responsible for teaching the strategy module of the dmi pro fantastic and so i mean it'll be your promotion yeah sure has to be done um so maybe a little bit about more about how you're you and the the gentleman on your team how do you teach the programs at the moment as a facebook maybe you can share a bit about uh the curriculum and the customer customer experience uh for the students at calexia of course yes so basically due to the kobe 19 situation uh we decided to move all of our classes online we are teaching every single class live via a zoom meeting call and we also make sure to report every class in case some student misses it or has any trouble or wants to remind themselves of the material later additionally uh we give them homeworks every class we are a bit strict and we also give them pop quizzes every class to make sure that they can get reminded of the class that was taught uh previously and to be able to ask some questions if needed what is also an additional value that we consider is that we take care of each of our students like they're the most important one and we often organize one-to-one mentoring sessions or sometimes in a group so whenever a student has any issue with understanding a part of the curriculum we make sure that we are here for them that our mentors are most important importantly here for them and um also with all these activities and homeworks that we give them we want to be uh also there for them to learn but make sure that they will pass the certification because that is the biggest proof that they can get for their knowledge brilliant so i suppose around that getting the certification why do you think it is so important that professionals should always invest in their informal knowledge or more importantly one with a credible certification well i think that uh all of us which are working in this global industry not only in digital marketing but also in it in general or any industry uh which is developing very fast we know how to have a certification which is credible of course education is number one priority uh the certification should be the main goal of these students but it should be one of the goals because it's a proof of their extensive knowledge and experience i think that no matter if it's a student if it's a person employing a company and even if it's a business owner everyone should be investing continuously especially because i'm mentioning uh too often that it's a very very fast paced industry and if you miss one thing uh your business can literally crash in a month or so and one of the proofs about that is the kovi 19 situation at the moment where we see a lot of the businesses crashing because they didn't have enough digital marketing activities or they didn't do their digital transformation in time and now they're struggling to cover their costs or to increase their sales and therefore i believe that if we are informed and up to date and we are constantly learning we can of course grow and the certification is just the cherry on top which is a proof that no matter where you will go no matter where you seek for a job you have a proof about your knowledge and that's something that nobody can take away from you right absolutely absolutely uh probably a bit more on the digital transformation as well uh around business owners and and businesses in macedonia how can the programs help businesses and those business owners with their digital transformations and growth moving forward i think that it has a very very strong impact on the business owners what is interesting is that we already have some business owners in some of our groups which makes me really happy and we've noticed some of the feedback that we get from them is that it kind of is an eye-opener at a certain point because they see how much more they can do for their business with the digital marketing activities but on the other hand it helps them to help their employees so once they get familiar with the program and everything we teach not only do they see the opportunities for marketing and advertising their company but they also see where the gaps in their work and their teams and they are uh they have how to say like it's easier for them to to fill in the gaps and sometimes we even have like among the current students we have business owners that now want to include their employees as well because they see the big value that we provide with the programs absolutely fantastic it's really good um i suppose what professional occupations to the students that study with galaxia have so you have the business owners and that are coming to you now in after the digital forced digital transformation potentially with coven 19 what do your students do and why do they invest in developing digital marketing knowledge for themselves so basically we have a mixed array of students um i would say 60 of our portion is business owners or people who are working on management positions so i would say the top level management we also have people that are career changers so they have seen the potential of digital marketing and they want to switch their career into this direction and we also have students which are in college but want to spend their free time productively so um i must say that in the first group that we launched we had more business owners and less students and career changes but now with the second group that we just launched last month it's vice versa so we have some business owners but we also do have more people that want to switch their career which makes me really happy because more and more people see the potential of the programs that we teach at galaxia with the dmi and also they see the potential for their personal development within the digital marketing industry great thanks so much to dora like that gives us a great i suppose overview about galaxia um and where you guys have come from and where you guys are going towards but uh maybe you could provide us or the listeners today some advice um about maybe any advice you would give to potential students of galaxia that are considering taking a dmi course yes well from my experience working with you girls and guys so far i'm really happy that the program is what we thought we would be so the program is high-end it's very well structured uh the the material is great of course it's supported and approved by all of these big names like facebook google ibm coca-cola and other brie companies so to anybody that is considering if they should invest in their knowledge during kovi 19 or during the situation they're facing with maybe their business getting stuck a little bit i would say that now is the time to invest in your knowledge so if you're a student or if you want to career to do a career change this is the best moment for you for one because uh in most of the countries everything is locked down so you just have to stay at home and do something but for two is because if you invest in your knowledge it will pay back very soon especially in the digital marketing world where you can find job much easier once you prove your skills and once you get this globally recognized certification fantastic and then i suppose uh for listeners that might not be in macedonia they might be looking for their own partnership with the dmi what advice would you give to businesses and educational institutions that are considering a partnership with uh the dmi oh that's a no-brainer i mean they should do it immediately the sooner they do it the better you know i'm really really happy that uh i i would say i didn't run into dmi but i kind of discovered it uh because for me it was a great experience to be on the onboarding process and to be collaborating with you i'm really happy uh how the dmi team is supportive and how you're here to respond to everything and honestly to anybody that is considering if they should become your partner or not i would just say go for it because the value that they will get is a huge and the other more important thing for me personally is that if they become your partner they will make a huge positive impact in their society and that's the end goal that all of us have right to make a positive impact to make sure that we bring the education the non-formal education to more people to help more people get better jobs get new jobs maybe some of those that want to change their careers and to just make sure that we are having an impact uh on the globe i would say absolutely fantastic yeah definitely uh our goal is to upskill um and help close that digital skills gap and get students and professionals in the game so the digital marketing game that is so thanks so much teodora uh it was an absolute pleasure to speak to you and um learn more about galaxia and how you guys have been so successful and hopefully uh today's chat will help other partners that are with us um listen and grow and and take a few pointers from yourself as well as maybe potential inspire potential partners to join our team in our network anybody that will listen to this call i would just say feel free to reach out to me if you want to learn more about our experience with the dmi it has been flawless so far i mean i'm just you keep surprising me in a good way you know and that's just lovely because i think that the digital marketing institute is the leading institute about digital marketing in the world and that you girls and guys are definitely setting up a new standard well thanks so much teodora uh it's been an absolute pleasure uh so i think we'll let you go and i look forward to challenge you again maybe next year and see see all the growth that you've done in the next 12 months yes thank you thank you for having kylie and we will be in touch soon great thank you bye-bye