How do Search Engines work | Digital Marketing Institute

How do search engines and search algorithms work is a question we get asked by many of our students and members. In this Video we delve into how Search engines work and the three key pillars of SEO you must understand to raise your rankings in search marketing. ---------------- Links & Resources -------------- How Do Search Engines Actually Work free article: https://digitalmarketinginstitute.com/blog/how-do-search-engines-actually-work Types of SEO Objectives: https://digitalmarketinginstitute.com/resources/lessons/seo-search-engine-optimization_types-of-seo-objectives_dnzu -------------------------------------------------------------------- #Searchengines are used by people when they have a query and are searching on the internet for the answer. Search engine algorithms are computer programs that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. There are three steps to how search engines work: crawling, which is the discovery stage; indexing, which is the filing stage; and ranking, which is the retrieval stage. Step 1: Crawling The first step is crawling. Search engines send out web crawlers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’ or ‘robots’. Their purpose is to discover new web pages that exist, and also to periodically check the content on pages they’ve previously visited to see whether they've changed or been updated. Search engines crawl web pages by following links they’ve already discovered. So if you have a blog post and it's linked from your homepage, when a search engine crawls your homepage, it will then look for another link to follow and may follow the link to your new blog post. Step 2: Indexing The second step is indexing. Indexing is when a search engine decides whether or not it is going to use the content that it has crawled. If a crawled web pa