How to make a business page on Facebook | Step by Step Guide

Key Takeaways

you're all very welcome to our screencast on how to set up a facebook business manager and manage all of your clients business pages and out accounts through one space so we go to business da facebook.com and it brings us to this screen here we're gonna begin by creating an account and we use our email address to begin let's just click on the create account button and that brings us here we must log in to continue so we can use our personal email address if we have a Facebook account or we have to sign up for one if we haven't got one already so when we're logged in we can see all of the pages that we manage and all of the accounts that we run ads through now you may not have any pages that you manage it to yourself there or any ads account created so let's look at setting data we do this in the business manager settings and in the settings area we can see all the details about the pages and partners we use to manage our pages and our ad accounts so if you want to add people users to your ad account people on your team you can do that in the people section here of the users and areas depending on where you are so on pages or out accounts etc and if you want to import pages from your clients we click on this and then we can add a page and we can choose to add a page request access to a page or create a new page if you're doing it for your own business and you haven't got a Facebook page this is where you should do it if you want to import a client's business page so you can manage it this is where you do that here and if you want to add a page that you already have access to through your normal Facebook profile you can just add it in here likewise with add accounts we can I don't know how to account which we already are owned and ourselves we can request access from a client account or we can create a new account and making out our Instagram accounts apps we can add some detail about the business were in different things and if we want to do things like import our e-commerce store we can do this in the catalog section here so this will allow us to run a product listing out on Facebook itself if we want to manage the pixels the pixels are a remarketing pixel or our conversion pixel we can do that in here and then we've got some other offline event sets and different conversions that we can create ourselves source groups and shared audiences which are add remarketing lists that we use and we've also used other features real brown safety registrations and integrations we have our payments on our standard administrative pieces here so within Facebook business manager it's a very powerful tool for just managing a bunch of different ad accounts or indeed a number of different pages as well we have I don't just go back to the start screen here so we do have a drop down area here which shows us all of the different areas we can look at including analytics attribution testing and our different areas around ads manager or pages at anything we want to do with our apps and we've got audience insights and campaign planner here different assets all of the different areas of Facebook and indeed Instagram advertising can be managed through here and it's a very simple and straightforward way of managing multiple accounts very quickly so I'd encourage everyone to who does work with with Facebook advertising or Facebook pages to set up a facebook business manager account and not learning through your personal profile anymore where this is your core area for all of your digital marketing work because it gives you access to more features and more functionality and it's free so anything you're doing Facebook or Instagram Facebook business manager is where you do and I'm the URL for that is business doc facebook.com so let's take a quick look at setting up a page and managing a page through business managers or a pages area or of the top let's click into a page so once your page loads up we're able to see a business profile here this is very important you shouldn't use a personal Facebook profile to do any business or digital marketing activity because you can't do any advertising and it limits the amount of functionality you can do to engage with your audience so always use a facebook business page which is what we can set up in the business manager here and you get an experience like this where you have your video at the top we've got your profile picture and we have a number of reviews and recommendations and then your posts will appear photos different things like that down the left-hand side with all of the different areas that we can look at and indeed we can include things like our maps and locations all of that so we can see our followers did you see some detail about what we want to do up the top here we have an important menu which shows us our page itself inbox communications with our followers notifications about our page inside service he gave about our audience and publishing tools I'll go into insights in another screencast and we'll talk with that for the moment let's look at publishing tools under the game publishing tools we can see our posts we can see different options and reach around them we have a left-hand menu here which shows us different details about our posts themselves about the videos about the tools we use jobs and content around Brad leads ads forms it's quite important if you're doing any kind of lead generation on Facebook you must create a form here and store in the forms library and then you're able to set up your leads from there if you want to have a creative and interesting mobile experience you can click in on the canvas area and design your own Facebook splash page a landing area with different features to engage your mobile audience likewise there are some interesting tools are in the creator studio I'm in the sound collection area this is always growing always being developed so do check the publishing tools from time to time and see what's in there and just play around with certainly the creative area and tools and indeed the canvas area quite important again if you're doing Leeds stuff you should focus that in here so in a nutshell that is a whistle-stop tour of the Facebook page area in business manager would encourage you to explore yourself and start playing with these interesting features of Facebook business manager these features that are more developed in business manager than the traditional Facebook experience so definitely go in there and definitely explore this area and finally before we finish the settings area is somewhere you can explore to do different administrative things to your account and we'll have a quick look now in the settings area we have our left-hand menu here which will show different levels of the settings including things like information around our page and what we try to do with our business itself if you want to add roles people to the account people to look and have access to our stuff authorizations different branded content include Instagram all of the different features are all here and that is Facebook business manager for digital markers