You CAN'T Do SEO Without This

Key Takeaways

[Music] hey welcome back to my channel and welcome back to Gaucho SEO if you're watching this video on my website so in this video I'm gonna be showing you how you can monitor your SEO campaign using 8 reps and so eight reps is not typically known for its SEO campaign monitoring capabilities but a lot of people don't realize that they have a really excellent keyword tracking tool and also you could track just your overall organic visibility using a tress and so there are a lot of rank tracking tools out there and many of them are excellent very very good and I could recommend many of them but it is nice to have everything hosted all on one platform so there's one reason why I have chosen to just stick with 8 refs as my main SEO tool not only for link analysis link prospecting and all the other things that I've shown you but also even for monitoring my SEO campaigns and so that is exactly what I'm gonna be showing you in this video so let's jump right in alright so I am in the ATF's dashboard and I'm going to show you how you can use this tool to monitor any SEO campaign that you're working on to be totally honest you don't need any other SEO tools to monitor your SEO campaign because hrs gives you really everything that you need so as I've done in the previous videos I'm gonna pretend like greatest is our SEO campaign what you want to do is on the right-hand side when you're in the dashboard go ahead and click on new project and then go ahead and enter a URL of the SEO project that you're working on so in this case I'll put greatest com and then you can name the project and then just go ahead and click Next and so now in this section HS is going to prompt you to put your keywords into this field so you can track any individual keywords that you want to rank just by putting them in here and HS will track them every 24 hours and they'll update you or what you can do is you can actually scroll down and hrs is going to show you the keywords that you currently rank for and so this can be valuable if you just want to monitor the keywords that you're already doing well for just to make sure that they're not falling off and they're not losing spots because of link loss or competition beating you or anything like that it's not a bad idea just to monitor some of your keyword rankings that are already doing well but with that said it's important to track the keywords that you are not ranking for it because we want to make sure that those are improving over time I always say that it's best to only target 10 to maybe 20 keywords at a time just because most people will struggle to rank for more keywords than that unless you have a really big team and you can create a lot of keyword targeted pages and most importantly be able to promote a lot of pages and that's really only possible if you have a team in place and you have systems in place but for most people it's best to focus on a small amount of keywords rank for those keywords and then move on to new ones but you definitely do not want to overwhelm yourself with a bunch of keywords that you're trying to rank for at one time because that can be very hard logistically so I'm just gonna enter some general keywords in here just to kind of show you how the individual keyword tracking works so I'm just gonna put health weight lifting and fasting I do not know if create this ranks for these or not but assuming that they are a health website they probably are trying to rank or target some of these keywords so once you've entered your keywords you can add tags if you want I don't personally do that and then after you're ready to go just go ahead and click the next button and so in this third section 8 reps is going to ask you if you want to track your competitors URLs and I don't normally do this because it's really easy to get wrapped up in analyzing your competitors and stressing out about your competitors and focusing on them so much that you forget to focus on your own business and so I really do not like focusing on my competitors too much other than just the initial analysis to determine if it's a good idea to go after certain keywords and whether or not my website is progressing to reach some of these competitors but outside of that I really don't believe in focusing on my competitors too much I just really focus on my business and growing my business and then every so often checking on them so if you want to add your competitors here you can I don't personally do that but this is a good feature for those that really want to monitor what your competitors are doing so in this next section this is a really great tool that hrs provides is you can actually monitor the mentions of your brand this is important for when you get a new mention on a website or a new link on a website you want to go and engage with that website maybe thank them for the link thank them for the share or even thank them for the mention because that's gonna build your brand and that's going to help you build relationships with a lot of these relevant websites in your industry which could lead to more backlinks in the future so it's really important to stay on top of these things when you get mentioned so in this case I would just add my brand keywords I wouldn't add general keywords so in this case I would just add greatest as an online mention that I would want to monitor and then what hrs is gonna do is actually gonna send you an email whenever any page mentions that specific keyword or your brand name so then just click finish when you're all ready to go so now every single time you log into href so you're gonna see your website in this dashboard section they're gonna give you some 30,000 foot view metrics of your website but one thing that I love to do on a daily and usually a weekly basis is I like to just look at the total organic visibility growth and then I also like to look at my link profile those are really the two things that I monitor outside of individual keywords which are good to track but it's really important to be tracking your overall traffic in Google Analytics that's the most important KPI Nesi oh but outside of that it's important to track your overall organic keyword growth in href and then also just to monitor your link profile to make sure you're not getting hit with negative SEO and most importantly that when you do get new high quality links as I mentioned before you want to go out there and you want to engage with those brands that mentioned you so if you want to look at your individual keyword rankings all you should do is go to the right-hand side and under tracked keywords you just go and click on the number which is the total amount of keywords that you're tracking and then you can also go in the menu and just click on rank tracker and you're also see your individual keyword rankings but right here HF is just going to show you all of the data relating to these keywords that you are currently tracking so as I mentioned before you should definitely check on these weekly maybe monthly but definitely do not obsess over individual keyword rankings because that is something that's starting to phase out in SEO because Google's results are becoming super personalized and there's just lot of changes going on at Google that are really disrupting individual keyword rankings so that's why I always say that you should be tracking your total organic search traffic growth in Google Analytics as your number one KPI for SEO performance so the last thing I want to show you is what I like to monitor on a daily or weekly basis go to your website in the dashboard so I'll go to greatest and once you're in there the first thing I like to check on a daily or weekly basis is just my link profile usually what I do is I click on under backlink profile I'll go to the backlinks and I'll click on new and as I mentioned before the reason why I like checking the new backlinks section on a daily or weekly basis is because I want to check for negative SEO because unfortunately that does happen pretty frequently and so you want to stay on top of any low-quality links that are going to your website especially new ones because then you can jump on them right away and you can disavow them if necessary and then in addition to that you want to check for any new high quality backlinks that are going to your site so you can go out there and engage with these brands that are linking to you so that you can build relationships with them that can lead to greater things in the future and then in addition to that you can check the lost backlinks section the broken backlinks section it's not a bad idea to check those as well but you probably don't need to be checking them on a daily basis I only check the new backlinks section on a daily basis but those other two you can probably check them on a monthly basis and then just add those to your linked prospects so that you can take action on any lost backlinks or any broken backlinks that you may have and then the last quick check that I do in a daily basis is under the overview section I like to go to the organic search tab and I just like to look at my total organic keyword growth over time and this is important because you want to see that this is growing over time and if it's starting to decline that may be an indication that you've lost some backlinks you've lost some overall site Authority or competitions getting stiffer so these are all things you have to consider but it's important to check this at least maybe on a weekly or monthly basis just to make sure that you are growing over time and so that's all you need to know for monitoring your SEO campaign using atreus thank you so much for watching this video and if you've got a lot of value out of it please subscribe to my channel and if you really like the video you can give it a big thumbs up because those thumbs up actually mean quite a bit because they're validation that you actually enjoyed this video you liked this topic that I covered so then in the future I can produce similar videos that you guys actually enjoy and like and find valuable so once again if you subscribed you're gonna be getting all kinds of new SEO training from me for free and I'm super excited to show you all kinds of new information that I have planned so thank you so much for watching and I will see you in the next video [Music]