This SEO Failure Almost Killed My Company
Key Takeaways
Shares a personal story of an SEO failure that almost killed the company
Full Transcript
hey Nathan got you forgot Jessie oh and in this video I want to talk about the single biggest SEO failure I've ever had in my entire life so back in 2015 I was heavily heavily involved in using private blog networks and this at the time was one of the best things you could do you could build out these huge networks of fake websites and you could drive links to any website that you wanted instantly and so I was super involved in it because it really did work well but the problem is that it came with substantial risk and I knew this when I was creating them but still it was working so well that that basically mitigated the risk in my mind now what happened this is the big failure is I actually used private blog networks with many of my clients and what happened was around that time there was a huge google manual action push and they attacked so many huge blog networks and i was actually a part of that so what happened is a bunch of my SEO clients actually ended up getting manual actions because I was using PP ends and this was pretty much the scariest moment in my entire business career because I really thought I was gonna lose all my clients and I thought I was gonna go to zero income so I was really really scared but what tends to happen when something really horrific like that does happen is you start to think of ways to fix it and so what I did is I me immediately got those manual actions removed and I was so fortunate to get a remove quickly and I ended up not losing any clients so that was the good thing but really the biggest takeaway and the biggest thing that I got out of this whole situation is that I stopped using PP ends and I stopped using artificial link building tactics or really any tactics that I felt or somewhat may be unethical now of course building PP ends is not unethical in any way because Google isn't the ethics regulator but I wanted to use methods that I felt were evergreen methods that weren't going to change and most importantly I wanted to be developing a skill that was actually going to help me not just right now but also I have ten years from now so I didn't want to be wasting my time learning how to manipulate an algorithm learning how to build out fake websites it was a huge huge waste of time in my opinion so the good news is back then I decided that I would only focus on Whitehead SEO and I would only focus on content driven strategies and focus on acquiring links using outreach and so I made that decision in 2015 and I have not looked back since and truly it was one of the best decisions I have ever ever made and so if you want to learn how to do white hat SEO you definitely need to start as soon as possible because it isn't the easiest method to use there's no denying that but the truth is once you get going once you understand the process you will never look back and you will never use these sketchy Pb ends or anything like that that could jeopardize your business or jeopardize the businesses that you're working on so I just can't stress enough that actually trying to learn how to use a content centric approach and how to do outreach the right way and using purely what are considered white hat SEO methods is the best investment of your money and your time that you can do so that's my little rant for the day but that failure really changed the way that I do SEO and in fact you know it's responsible for my entire I guess what you would define as SEO success now is switching to white hat SEO and of course that's what my SEO training course coach SEO Academy teaches it teaches you white hat SEO it shows you how to use a content centric approach that's going to continue to drive your results not just today and tomorrow but also 2 3 4 5 years from now so like I've been saying in these other videos I am reopening it on June 3rd so if you want to learn how to do white head SEO or you want to get better SEO results than you're currently getting right now then I highly recommend that you enroll so just click the link in my description or wherever this is maybe if this is an ad just click to learn more button and then sign up for the wait list and then you'll get an email as soon as we open up so that's all for this video I hope to helped you out and I hoped you know you can learn from my biggest SEO failures so that you don't make the same mistake yourself so thank you so much for watching and let me know if you have any questions thank you so much
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