This SEO Failure Almost Killed My Company

Nathan Gotch · Intermediate ·📣 Digital Marketing & Growth ·7y ago

Key Takeaways

Shares a personal story of an SEO failure that almost killed the company

Full Transcript

hey Nathan got you forgot Jessie oh and in this video I want to talk about the single biggest SEO failure I've ever had in my entire life so back in 2015 I was heavily heavily involved in using private blog networks and this at the time was one of the best things you could do you could build out these huge networks of fake websites and you could drive links to any website that you wanted instantly and so I was super involved in it because it really did work well but the problem is that it came with substantial risk and I knew this when I was creating them but still it was working so well that that basically mitigated the risk in my mind now what happened this is the big failure is I actually used private blog networks with many of my clients and what happened was around that time there was a huge google manual action push and they attacked so many huge blog networks and i was actually a part of that so what happened is a bunch of my SEO clients actually ended up getting manual actions because I was using PP ends and this was pretty much the scariest moment in my entire business career because I really thought I was gonna lose all my clients and I thought I was gonna go to zero income so I was really really scared but what tends to happen when something really horrific like that does happen is you start to think of ways to fix it and so what I did is I me immediately got those manual actions removed and I was so fortunate to get a remove quickly and I ended up not losing any clients so that was the good thing but really the biggest takeaway and the biggest thing that I got out of this whole situation is that I stopped using PP ends and I stopped using artificial link building tactics or really any tactics that I felt or somewhat may be unethical now of course building PP ends is not unethical in any way because Google isn't the ethics regulator but I wanted to use methods that I felt were evergreen methods that weren't going to change and most importantly I wanted to be developing a skill that was actually going to help me not just right now but also I have ten years from now so I didn't want to be wasting my time learning how to manipulate an algorithm learning how to build out fake websites it was a huge huge waste of time in my opinion so the good news is back then I decided that I would only focus on Whitehead SEO and I would only focus on content driven strategies and focus on acquiring links using outreach and so I made that decision in 2015 and I have not looked back since and truly it was one of the best decisions I have ever ever made and so if you want to learn how to do white hat SEO you definitely need to start as soon as possible because it isn't the easiest method to use there's no denying that but the truth is once you get going once you understand the process you will never look back and you will never use these sketchy Pb ends or anything like that that could jeopardize your business or jeopardize the businesses that you're working on so I just can't stress enough that actually trying to learn how to use a content centric approach and how to do outreach the right way and using purely what are considered white hat SEO methods is the best investment of your money and your time that you can do so that's my little rant for the day but that failure really changed the way that I do SEO and in fact you know it's responsible for my entire I guess what you would define as SEO success now is switching to white hat SEO and of course that's what my SEO training course coach SEO Academy teaches it teaches you white hat SEO it shows you how to use a content centric approach that's going to continue to drive your results not just today and tomorrow but also 2 3 4 5 years from now so like I've been saying in these other videos I am reopening it on June 3rd so if you want to learn how to do white head SEO or you want to get better SEO results than you're currently getting right now then I highly recommend that you enroll so just click the link in my description or wherever this is maybe if this is an ad just click to learn more button and then sign up for the wait list and then you'll get an email as soon as we open up so that's all for this video I hope to helped you out and I hoped you know you can learn from my biggest SEO failures so that you don't make the same mistake yourself so thank you so much for watching and let me know if you have any questions thank you so much

Original Description

🚀 Get 10x better SEO & AI search results: https://nathangotch.com/
Watch on YouTube ↗ (saves to browser)
Sign in to unlock AI tutor explanation · ⚡30

Playlist

Uploads from Nathan Gotch · Nathan Gotch · 33 of 60

1 Anchor Text Guide (Strategy & Ratios)
Anchor Text Guide (Strategy & Ratios)
Nathan Gotch
2 FASTEST Way To MAKE MONEY Online
FASTEST Way To MAKE MONEY Online
Nathan Gotch
3 How to Find Expired Domains (DomCop Review)
How to Find Expired Domains (DomCop Review)
Nathan Gotch
4 How to Find Cheap Expired Domains (for SEO)
How to Find Cheap Expired Domains (for SEO)
Nathan Gotch
5 Find POWERFUL Expired Domains (with FreshDrop)
Find POWERFUL Expired Domains (with FreshDrop)
Nathan Gotch
6 Backlink Anchor Text Tutorial (for SEO)
Backlink Anchor Text Tutorial (for SEO)
Nathan Gotch
7 Do This BEFORE Link Building
Do This BEFORE Link Building
Nathan Gotch
8 You CAN'T Do SEO Without This
You CAN'T Do SEO Without This
Nathan Gotch
9 How to Legally STEAL Your Competitor's Backlinks
How to Legally STEAL Your Competitor's Backlinks
Nathan Gotch
10 How to Find UNTAPPED Keywords
How to Find UNTAPPED Keywords
Nathan Gotch
11 THIS Makes SEO Way Easier
THIS Makes SEO Way Easier
Nathan Gotch
12 How to Find Broken Backlinks with Ahrefs
How to Find Broken Backlinks with Ahrefs
Nathan Gotch
13 How to Be More Confident on Camera (6-Step Process)
How to Be More Confident on Camera (6-Step Process)
Nathan Gotch
14 7 Business Lessons I've Learned After 5 Years
7 Business Lessons I've Learned After 5 Years
Nathan Gotch
15 Should You Buy Backlinks?
Should You Buy Backlinks?
Nathan Gotch
16 Gotch SEO Masterclass #1: "Ricky & Morty Season 3"
Gotch SEO Masterclass #1: "Ricky & Morty Season 3"
Nathan Gotch
17 Gotch SEO Masterclass #2: "Trace Minerals"
Gotch SEO Masterclass #2: "Trace Minerals"
Nathan Gotch
18 The Only SEO Strategy You Need
The Only SEO Strategy You Need
Nathan Gotch
19 How to Get 1,000 YouTube Subscribers FAST!
How to Get 1,000 YouTube Subscribers FAST!
Nathan Gotch
20 19 Link Building Techniques (That Work)
19 Link Building Techniques (That Work)
Nathan Gotch
21 Step-By-Step SEO Tutorial for Beginners
Step-By-Step SEO Tutorial for Beginners
Nathan Gotch
22 The Complete Keyword Research Guide for SEO
The Complete Keyword Research Guide for SEO
Nathan Gotch
23 How to Profit from SEO Content Writers
How to Profit from SEO Content Writers
Nathan Gotch
24 SEO Content 101
SEO Content 101
Nathan Gotch
25 How to Increase Website Traffic by 1,962%
How to Increase Website Traffic by 1,962%
Nathan Gotch
26 How to Make $10K/Month with SEO
How to Make $10K/Month with SEO
Nathan Gotch
27 How to Start a Niche Site From Scratch
How to Start a Niche Site From Scratch
Nathan Gotch
28 SEO Content Tutorial
SEO Content Tutorial
Nathan Gotch
29 Backlinks for Beginners: How to Build Incredible Backlinks
Backlinks for Beginners: How to Build Incredible Backlinks
Nathan Gotch
30 #1 Google Ranking Factor (for 2020)
#1 Google Ranking Factor (for 2020)
Nathan Gotch
31 Don't Do SEO (Before You Do This)
Don't Do SEO (Before You Do This)
Nathan Gotch
32 The Key to SEO Success
The Key to SEO Success
Nathan Gotch
This SEO Failure Almost Killed My Company
This SEO Failure Almost Killed My Company
Nathan Gotch
34 How to Become an SEO Expert (Complete Roadmap)
How to Become an SEO Expert (Complete Roadmap)
Nathan Gotch
35 SEO for Video Production Companies: Complete Guide
SEO for Video Production Companies: Complete Guide
Nathan Gotch
36 7 Reasons Why You’re NOT Getting Backlinks
7 Reasons Why You’re NOT Getting Backlinks
Nathan Gotch
37 DON'T Try to Get More SEO Clients Before You Do This
DON'T Try to Get More SEO Clients Before You Do This
Nathan Gotch
38 SEO for Beginners: The Complete Guide
SEO for Beginners: The Complete Guide
Nathan Gotch
39 11 Deadly SEO Mistakes to Avoid
11 Deadly SEO Mistakes to Avoid
Nathan Gotch
40 SEO for Coffee Companies: The Ultimate Guide
SEO for Coffee Companies: The Ultimate Guide
Nathan Gotch
41 I Read Like Warren Buffett for 5 Days... Was it Worth it?
I Read Like Warren Buffett for 5 Days... Was it Worth it?
Nathan Gotch
42 Why Quality Content is a Lie
Why Quality Content is a Lie
Nathan Gotch
43 7 Best Free SEO Tools (+ How to Use Them)
7 Best Free SEO Tools (+ How to Use Them)
Nathan Gotch
44 Gotch SEO Masterclass #6: "GOMAD Diet"
Gotch SEO Masterclass #6: "GOMAD Diet"
Nathan Gotch
45 Create SEO Content That Users Love with the HVC Formula
Create SEO Content That Users Love with the HVC Formula
Nathan Gotch
46 New SEO Technique 2020 🚀Get 1059% More Organic Traffic (Fast)
New SEO Technique 2020 🚀Get 1059% More Organic Traffic (Fast)
Nathan Gotch
47 7 Easy SEO Techniques That Work in 2021
7 Easy SEO Techniques That Work in 2021
Nathan Gotch
48 How to Write SEO Content That Ranks in 2020
How to Write SEO Content That Ranks in 2020
Nathan Gotch
49 SEO for Car Accident Lawyers: The Ultimate Guide
SEO for Car Accident Lawyers: The Ultimate Guide
Nathan Gotch
50 How to ACTUALLY Learn SEO
How to ACTUALLY Learn SEO
Nathan Gotch
51 9 Advanced SEO Tips
9 Advanced SEO Tips
Nathan Gotch
52 Survive the 2020 Recession: 12 Actionable Tips for Small Businesses
Survive the 2020 Recession: 12 Actionable Tips for Small Businesses
Nathan Gotch
53 On-Page SEO Checklist (2020)
On-Page SEO Checklist (2020)
Nathan Gotch
54 How to Find Awesome Expired Domains with Spamzilla
How to Find Awesome Expired Domains with Spamzilla
Nathan Gotch
55 How to Promote Your YouTube Videos & Channel (NEW Method)
How to Promote Your YouTube Videos & Channel (NEW Method)
Nathan Gotch
56 Surfer SEO Training: Achieve PERFECT On-Page SEO
Surfer SEO Training: Achieve PERFECT On-Page SEO
Nathan Gotch
57 SEO for Personal Trainers: The Ultimate Guide
SEO for Personal Trainers: The Ultimate Guide
Nathan Gotch
58 7 Best Business Books to Read for Beginners
7 Best Business Books to Read for Beginners
Nathan Gotch
59 Surfer SEO is Changing the SEO Content Game (Forever)
Surfer SEO is Changing the SEO Content Game (Forever)
Nathan Gotch
60 How Long Does SEO Take to Work?
How Long Does SEO Take to Work?
Nathan Gotch

Related Reads

Up next
Slack Notification Settings: How to Mute, Silence, and Stay Focused | Flowium
Flowium - eCommerce Email Marketing
Watch →