Gotch SEO Masterclass #6: "GOMAD Diet"

Key Takeaways

in this video I'm going to show you how to do SEO in a competitive industry when you have a small budget let's jump right in so before we get started make sure you subscribe to this channel because you'll get notified when I publish new videos just like this one so now let me show you how to do SEO in a competitive industry using a simple 3-step strategy first you're going to find low competition keywords with decent search volume and we also want to ensure that the target keyword is highly linkable more on that in a second secondly you're going to create an incredible SEO content asset thirdly you're going to acquire links to this asset until it breaks the first page of Google now let's start with the first step so there are many ways to find keywords but the best way is to simply extract ideas from your successful competitors so just open up HR f's enter a competitor's domain in the site Explorer click on organic keywords under the organic search section and then you're going to use the following filters type 210 for the position filter from 1000 for the volume filter in to 40 on the KD filter now this is just a general guideline but I recommend messing around these filters depending on how competitive your your industry is now once your filters are set sort the list by KD the next step is to see which of these ideas are proven to be linkable so just right click on the first keyword idea and open the keyword Explorer in a new tab scroll down to the search section and you'll simply want to verify that the ranking pages have existing backlinks look under the domains column so the reason why this is important is because you don't want to just rank for the target keyword you also want it to be used as a catalyst to grow your site's Authority and that's because increasing your site's Authority will make ranking for other keywords substantially easier in the future plus you're going to need a strong website to rank in competitive industries so what that means is you need to prioritize keywords that are proven to be linkable over those that are not no it doesn't mean that you can't target other keywords in the future it's just not a priority in the beginning plus keywords that don't have a lot of proven link ability tend to be easier to rank for so that said mainly go through these keywords and identify at least five that meet the criteria then you need to do a manual analysis for each keyword so let me show you how to qualify or disqualify the keyword phrase okay I'm here on Google and now what I'm gonna do is analyze gomad diet using the ten-second committer analysis hopefully it takes ten seconds but because I'm explaining it it'll probably take a little bit longer so let's see what's going on with this search so the first thing that you want to do once the search is complete I like to immediately hit the hrf toolbar so we can get that loading and then from there what I want to do is just start kind of looking at the results kind of see what Google's delivering so right away we see a few things we see that there's a featured snippet here obviously we would want to get in here and if we can't it's gonna reduce our click-through rate for this keyword so there's something you want to keep in mind and also we have some other search features here which are the FAQ features and obviously we can get into this as well but any type of search features like this are gonna push the results down further and further just keep going down the list and basically what I want to look for is are there websites ranking that have lower Authority that we can eventually beat so in this case the first ranking result has a Dr seventy two so this is a pretty strong website they have a lot of authority they have a lot of backlinks and they're at they actually occupy the top two results and this is actually a good sign because if if they're occupying the top two results it's usually an indication that this keyword hasn't been hammered and that it's pretty low competition so I would be excited if I saw two websites ranking for the same keyword phrase and then once again go here we have another ranking result that's 65 so it's pretty strong and then we have Morcerf features which is YouTube and the alternative thing we could do in addition to creating our keyword targeted page for gomad diet we could also create a video around that same keyword and try to rank that YouTube as well because if we do that the right way we can actually get a few different placements on this page for this single keyword so in reality if we really optimize this page when we create a really great piece of content around Matt diet we can actually rank in one spot two spots three spots four different spots for a single keyword and so as you can imagine the type of click-through rate and brand equity that will build by doing something like that so just something to keep in mind but to keep going through here we have another page ranking they have a dr 60s so not too strong and as we go down the list it seems to be getting weaker and weaker so dr 47 not very strong dr 37 not strong at all and then we even actually have a dr 25 which is very weak so we could beat all these guys pretty easily but as we go up the list it's gonna get harder and harder so pushing these top three guys out would be a challenge but it can definitely be done now the other thing i'm looking at are the types of pages that are ranking so right now my results are set to show a hundred so some of these are gonna be off the first page but this one right here is particularly important because if there's a forum thread from 2010 that's ranking for this keyword phrase and so whenever I see forum threads I get really excited because it's a great indication that this is a low competition keywords so just based on this quick analysis I would say that this is a qualified keyword to go after and I would want to explore it a little bit deeper to see how I'm gonna be able to rank for it but just from this analysis definitely it is qualified and a good one to pursue repeat this process with the five keywords you selected and then pick one that has the best opportunity so now let's tackle step two of how to do SEO in a competitive industry which is to create an incredible SEO content asset now I've covered this concept in great detail on my youtube channel already but I'll give you some key action steps so the first step is to create an SEO content brief now let me walk you through how I would create an SEO content brief for a qualified keyword okay so now I'm going to do a live demonstration of how to develop a content strategy for the sample keyword which is gomad diet and so I'm just gonna walk you through this process and kind of give you a look into my mindset and kind of what I'm thinking about when I need to target a keyword that's been qualified so make sure you have a qualified keyword before you enter this phase because otherwise you're gonna waste a lot of time so the first thing we want to figure out is and we get an ROI targeting this keyword so one thing I like to do is just immediately look at PPC data so we'll go to HR FS and they give you PPC data right out of the gate and what you'll see is this keyword doesn't have any PPC data and one thing we can do is we can actually just go to the SERP so we'll look at go man diet and we'll see are there any ads on this page and it looks like no one is advertising for this keyword phrase now that doesn't mean that it isn't a valuable keyword phrase it just means that maybe people haven't identified it as a good phrase so the objective of targeting a keyword like this that's informational in nature and it's somewhat difficult to quantify the value we just need to think about it from a pure traffic perspective so if you're gonna target a keyword like this really your objective is just to rank extremely high and just drive a lot of traffic to it and hopefully some of that traffic will convert into leads and maybe even customers a very small percentage so in this case we can look at just HS and see that according to them they think that if you rank organically you'll get about 55 percent of the clicks and so that's not bad that's definitely worth targeting but what we want to do is we actually want to look at the SERPs and do a quick analysis so we see right away that there's a featured snippet so we know that we should make a concentrated effort to optimize our page for this featured snippet so hopefully we can land in the featured snippet and we can rank in these top three spots which are above the fold so when we scroll down you can see that we also have this people also app section which Google is basically just giving us the information that we need for our content so we can literally just answer these questions within the content because they're completely relevant to what we're talking about and Google has determined that they're topically relevant to this primary topic which is go mad diet and we'll keep scrolling and we'll also notice that there's a video here which is also another cool thing because what we can do is we can not only land in the featured snippet but we can also land organically and we can even create a video around this topic in YouTube and rank that in YouTube and in the search so we actually have the potential of having three different listings on the first page for this keyword phrase and the other thing to consider too is if we land the people also asked box we actually could have four total listings for one keyword and so that will drive a massive amount of organic CTR so this is an exciting opportunity here because you don't have ads that are pushing all this down so you can really get a ton of organic search traffic from this keyword because you know that the CTR is probably going to be very high and as we scroll down further this will probably actually be on the second page because I have my settings to show a hundred search results but you can tell right here that we can also rank in the images as well so we would just need to create a unique image for this target keyword that's relevant and then we can also rank here so as you can see there are many many ways to dominate this keyword and drive a ton of organic clicks so that's it for the serpent analysis now what we want to do is you want to manually go through and analyze these competitors so we can tell it's strong lifts they have two really strong listings they're ranking second organically and they're ranking in the featured snippet so you want to see what they're doing so we can figure out how we're going to beat them so a few things right away that they're doing really well is they have an established author right here and he's someone who has credibility to write about this topic which is perfect because that will help combat any EA t issues or eat issues and then also you can tell if this contents been updated relatively recently or at least the date has been changed but still it is showing that this page is being continually updated and so that's a really good sign for him and that makes him a little bit harder to beat but still we can definitely beat this person just by developing a different strategy so as you can tell this content is overall it's just a long piece of content has a high word count it looks like it's optimized well that's all great but if we're trying to beat it we need to see what it's not doing well so in this case yes it has good content yes it's probably written well and yes it's optimized well but overall it's not beautifully designed it doesn't have images it doesn't have videos and overall the readability is a little off because this this breaking of the sentences here is a little hard to digest so what we could do is we could create a better design page we can get custom images we can get a custom video which of course will help us rank in YouTube and in the SERPs as well and we can generally just make it more readable and better designed so typically what I will do is I won't analyze every single competitor I'll usually just analyze the ones that I believe are doing well so we'll look at health wine and then we'll also look at these other two individuals and see how they're doing so out of the gate it's going to be difficult to beat health wine because it is a very authoritative website and it is extremely trustworthy but what we can do to beat them is we can make it more storage room and make it more personalized because really Healthline is just a general health website and we can beat them by being more relatable by just having a single author or a single individual who the reader feels like they can build a relationship with as opposed to this that feels really general so if as we scroll down you can tell once again it's a good piece of content you can tell it's well-written it has a great readability overall good piece of content they are citing their sources this is all excellent stuff but once again it's not super exciting it isn't super unique and once again it doesn't have a ton of images other than just all the ads that are placed all over the website so there's a lot of opportunity here to beat them make our content more readable make it more unique and make it more content rich by adding different types of media so this third competitor has another nice article once again it's just kind of a huge block of text but it is very well written it's very unique has nice personality and touch to it and it has some some images it has some gifs these are all good things about this particular content and I also like that it has a case study that's really great so that's something we could pull from here but overall once again this this page is not visually appealing or visually rich so when we go through this you have to realize that most Internet users do not read right from the beginning and then read all the way through an article what they do is they scroll like I'm doing they scan they see if there's anything they like and if something is appealing to them then they go back up and start reading so it's important that your content is very readable it's image rich and it's being broken up in a way that's designed for people who are scanners which is the majority of people who read online so this last competitor is another good one I like that he took a unique angle saying that it's a dumb way to gain weight so he's using a little bit of controversy to drive more CTR which is a great idea once again this is a good piece of content well broken up now it has some stock photos this isn't something we would use you'd want to use completely unique photos and so we would do whatever it takes to get those and if we look through this it's very well designed it has good readability but once again stock photos it doesn't look like it has any video so this is once again something that can be beat by adding more uniqueness and more personality and being more relatable so after you've created the content it's time to go into the promotion phase now the goal here is to acquire as many backlinks to this asset as you can and I do have a super in-depth video my channel show you the 19 different link building techniques you can use I'll show you a few of my favorites here so the first technique is what I call the authority transfer technique now the authority transfer technique isn't technically a link building tactics but it's a powerful way to distribute link Authority to your most important SEO driven pages so here's how it works step number one is to identify what pages on your site have existing backlinks and the best way to find these pages is to use HFS just open up HFS enter your domain and start the analysis then click on Best Buy links under pages and sort by referring domains step number two is to add internal links on those pages to relevant SEO driven pages now all you need to do now is add the internal links and your internal links should target pages that are a topically relevant and B you're trying to rank I recommend using exact match anchor text with your internal links and it's safe to do so as long as they aren't site-wide now I recommend using this technique every time you publish a new SEO driven page it's one of the best ways to give your page a boost out of the gate by leveraging existing Authority now your goal should be to push your pages up the SERPs as far as possible before acquiring links the authority transfer technique is the best ways to accomplish that goal fast so the second technique is what I call the switch-up technique the switch-up technique is my favorite way to build relationships fast so as you may or may not know building relationships is a critical piece to getting more backlinks most people fail at link outreach because they're metaphorically trying to hit a homerun on the first day now just like in sales you need to take baby steps along the journey you have to build relationships with the websites and the people that are capable of linking to you before you ask for something there needs to be an exchange of value now value comes in many different forms including money helping the person or even content but here's a perfect example of a student of GOC SEO Academy exchanging value with me and I had no choice but to link to this tool because it solved a real problem and added real value now money works well but you can acquire links without having to pay people but that will only be possible through building real relationships so the first step to accomplishing that is to use the switch-up technique here's how to do it go through your blog content and examine your external links see if you're linking out to general websites like Wikipedia CNN or any authority websites with many authors then go to Google and look for a replacement from a lower authority blog change the link and then reach out to the person then use a non-threatening template like this and so then the third technique is what I call the Oprah technique and I created a cool name for the stick technique but it's super simple you're going to get interviewed and Land O'Lakes so just go to google enter interview Plus niche or interview with plus your competitor and then add all these link prospects to your link building document then just reach out and pitch yourself for the interview use a simple template like this so that is how you do SEO in a competitive industry it won't be easy but competitive industries are usually the most lucrative so the effort and time are worth it so if you enjoyed this video please like it and subscribe to my channel because you'll get first access when I publish a new video just like this one and also if you have any questions whatsoever please leave it below thank you so much for watching and I'll see you in the next video