Do This BEFORE Link Building

Key Takeaways

[Music] hey welcome back to my channel and welcome back to Gaucho SEO if you're watching this video on my website so in this video I'm gonna be showing you how to qualify your link opportunities using H refs and so as I've mentioned before it's one thing to be able to find link opportunities but you must also understand how to actually qualify those link opportunities so what does that mean that means that you can get a huge list of link prospects let's say you get a thousand link prospects but you have to actually go through the process to narrow down that list and identify the link prospects that are going to be most valuable for your business and so that's exactly what HRF is gonna allow you to do and that's exactly what I'm gonna be showing you inside this video so with that said let's just jump right in and I'll show you how you can qualify all the link opportunities that you find alright guys so I am inside the HR dashboard and I am going to quickly show you how you can qualify a big list of link opportunities so all you need to do is just go to the more option in the navigation and then just click the drop-down and click on batch analysis and so this batch analysis tool is going to allow you to put 200 URLs in here and you're gonna be able to vet all 200 of those URLs very very quickly so in this case I'm just gonna put 20 URLs in here so I can show you how I would go about this process of vetting link opportunities using href so I grabbed about 20 guest post opportunities in the fitness niche and I'm going to paste these into the box and so the next thing you need to do is on the drop-down where it says auto mode click on the domain with all its subdomains option and the reason why you want to do this is because you just want to see the quality of these domains overall we don't really care about the quality of they're right for us page or their contributor page we really just care about the quality of the domain as a whole because that's what really matters when you're trying to acquire backlink so once you put your link prospects into the batch analysis just click the start analysis button so the first thing you need to think about when you're trying to prioritize your link prospects is websites that have more authority and more traffic are probably going to be harder to get a backlink on or harder to get a guest post published on so you have to figure out if you want to put all of your resources into getting the absolute best backlinks that you can or if you want to go after those lower hanging fruits and try to get as many backlinks as you can on websites that aren't gonna have such strict editorial guidelines and so that's what you're gonna try to figure out but for me personally I like to focus on the websites that are gonna have the highest impact if I get a backlink on them so in that case and using that criteria what I'd want to do is I want to sort these link opportunities by the total keywords that their website is ranking for so if you just click on this keywords column HS is going to show you how many organic keywords these link prospects will rank for if a website is ranking for a lot of organic keywords in Google that's an indication that is a very trustworthy website and that would mean that if you got a backlink on that website it would be very impactful for your business if it's a relevant opportunity and the opposite is also true so if we sort that column one more time but go the opposite way you're going to find opportunities that have no organic search visibility whatsoever and so these can either be completely eliminated from your link prospecting lists or you can dig a little bit deeper but in general if a link opportunity has no organic search visibility at all that is definitely a problem because at the very minimum even if a brand isn't doing aggressive SEO they should still at least be getting some branded searches if they're doing good things and if they're not getting branded searches and they don't rank for any keywords whatsoever then that's an indication that they're probably not going to be a trustworthy website and so the second thing you want to take a look at is under the hrs ratings click on dr so that's gonna be the domain rank which is really just an indication of the overall authority of these website so getting links on websites that have a higher domain rank is going to have a far bigger impact just for the reason that they're more authoritative so getting one link on this medical news today com is gonna be far more impactful than getting five links on websites that only have domain ranks of maybe thirty that is why I tend to focus on the opportunities that are definitely harder to get backlinks on but I know that if I put in the work and I'm actually able to get a backlink on these really hard web sites it's gonna be so incredibly impactful from an SEO perspective so the other metric that you're gonna want to look at is the total referring domains if a website has a lot of total referring domains which is really just means a unique amount of websites that are linking to their website that's probably also going to mean that they're gonna have a high domain rank so those two things are gonna be very closely correlated another big trust signal as well is under the dot-gov and dot edu section because if a website has a lot of gov and dot edu links that's an indication that they are highly trustworthy because those websites do not give links out very easily and they only link out to the absolute best resources online so if a website has a lot of doc of and dot edu links that is an indication that you should be focusing on that link opportunity because that website probably has a ton of trust and a ton of authority the next column you should look at is this under the linked click on domains and HS is just showing you how many domains that this particular website links out to so these are external links so this is important to look at because if a website is selling backlinks they're gonna have a lot of external links and that is something gotta be really careful because you do not really want to be getting backlinks on websites that are clearly selling backlinks now some websites are real good at hiding the fact that they sell backlinks so in that case it may not be a big deal but there are some websites that do sell backlinks and it's very easy to find those footprints and so this is one way to identify the websites that could potentially be selling backlinks and that is something that you need to consider it may not be something that's gonna completely stop you from going after an opportunity but it is something that you should definitely consider if you're trying to stay as safe as possible and in the last column you can take a look at is the total amount of backlinks I don't personally care too much about total backlinks because that can be easily manipulated with site-wide backlinks I prefer to just look at the total referring domains and then also the total unique IPS because that's really gonna be the greatest indication of quality and Trust from a backlink perspective and so that is honestly all you need to know about qualifying link opportunities you can do this very quickly an href stand like I said just sort these lists and get rid of the opportunities that are clearly not gonna be that beneficial and then just go through the list and focus on the ones that are gonna have the biggest impact on your business and like I said it's much better to get one link from website like greatest com it is to get a link from a bunch of unknown blogs it's not even a competition whatsoever hey thank you so much for watching and if you liked what you just watched please subscribe to my channel because I produce a lot of actionable SEO training just like what you watch so thank you so much for watching and I will see you in the next video you [Music]