Don't Do SEO (Before You Do This)

Key Takeaways

hey Nathan got your from Gaucho SEO and in this quick video I want to talk about the one mistake that so many companies make when they start to invest in SEO and start to spend a lot of time in SEO and that huge mistake is not establishing a conversion foundation up front because the truth is it doesn't matter how much time and effort you put in SEO it doesn't matter how many keywords you rank for and it also doesn't matter how much traffic you get if you aren't able to actually take that traffic and turn it into leads and customers and new revenue for your company and so that is one of the biggest mistakes I see people will invest a ton of money into with SEO agencies or invest money in their own SEO campaigns and then they will conclude that SEO doesn't work but the truth is what happens when you don't have that conversion foundation set up is you're just driving traffic to a website that isn't built to actually convert and so it is absolutely critical that you establish a way to actually convert that traffic into new leads and customers and you also need a way to track the performance of the SEO SEO driven traffic that's coming your way the organic search traffic that's coming to the site you have to be able to track that it's actually converting and so do those two things number one establish a conversion foundation number two have a reliable way to track your actual conversions and you have to focus on that before you start what I call throwing fuel on the fire which is SEO because SEO is just a means to an end it's just a channel for driving traffic to your website your website has to actually convert that traffic and so how you go about converting that traffic that's a topic for another time but just think about it this way don't even invest any time or money into SEO before you established a reliable way to actually convert that traffic and sometimes the best way to do it and at least in my particular business model a lot of business models that I've worked with it's always to give some sort of lead magnet or something of value for free to turn that traffic into email subscribers and then you can set up a nurture sequence or you can build a relationship with those leads so that eventually they do become customers for your business and so like I said establish that conversion foundation first make sure that you're able to track the performance of the traffic that's come to your site so you can actually know if it's converting into leads and then once you have that foundation set up start doing SEO aggressively and start driving traffic to your site because the truth is traffic that comes from organic search is some of the best traffic that you'll ever get because it's extremely qualified as long as you've done your keyword research right so that's all I have for you today and like I've said in the previous videos I am opening Gaucho SEO Academy up so if you want to learn how to rank and how to drive organic search traffic to your website Gaucho SEO Academy is going to give you the exact framework you need to be successful in SEO and it doesn't matter if you're working with client campaigns or you're working on your own company or you work in-house trying to grow a company that you work for Gaucho SEO Academy is going to give you all the training tools and support that you need to drive real SEO results so just click the link below to sign up and we'll be opening soon so thank you so much for watching