The DARK Psychology That Makes Clients CLOSE THEMSELVES
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Chapters (15)
Why You're Losing Sales Without Realizing It
0:26
Psychology vs Funnels and Ads in Marketing
0:44
The Hard Effect: Why Showing Effort Increases Value
1:52
Pre-Suasion: Influencing Decisions Before the Conversation
2:55
Commitment & Consistency: Using Small Yeses to Win Bigger Ones
3:54
The Decoy Effect: Sneaky Pricing Strategy That Drives Premium Choices
4:59
The Benjamin Franklin Effect: Why Asking for Favors Builds Trust
6:04
Sales as Chess: Strategic Psychology Behind Every Move
6:30
The Endowment Effect: Letting Customers Feel Ownership Before Buying
8:01
The Less Is Better Effect: Why Simpler Offers Feel More Premium
9:15
The Prattfall Effect: How Small Mistakes Increase Trust
10:16
Omission Bias: Why People Choose Inaction and How to Counter It
11:24
The Peak-End Rule: Designing Memorable Customer Experiences
12:30
Three Warnings About Using Psychology in Marketing
13:25
Stop Collecting Ideas a
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