Should You Use Multiple Facebook Pixels?

Key Takeaways

hi guys it's ben heath from lead guru and in this video i'm going to talk about whether or not you should use multiple facebook pixels most people just use the one facebook pixel but should you have a backup facebook pixel should you have different facebook pixels with the same ad account if you're advertising different products different product ranges different businesses even those sort of questions i'm going to cover in this video i think you're going to find it very very useful if you thought about those questions before i do just want to quickly ask you to smash a like button click that thumbs up that would very much help me out and be much appreciated okay so multiple facebook pixels when do you use them when do you not i've had a lot of people ask me i am advertising two different products should i have a pixel for each product and the logic behind that is that you want a facebook pixel to be able to optimize um under the conditions that you're advertising and therefore deliver the best so for example if i'm advertising you know a pair of shoes and a hat do i want one facial pixel for the pair of shoes so that that pixel learns how to get me shoe customers and another face of pixel for a hat because that pixel learns how to get me hat customers so here's how i how i would approach that question i like to have one pixel per business now there's a caveat to that i'm assuming that the business is going to be selling related products and services they don't have to be hugely related but i would say that shoes and hats are within the apparel category and they're related enough to fall into one um facebook pixel if you have a business that sells something completely different like you're selling shoes on one you know as part of your product range and you know um cakes on another completely separate things and let's say your business is for some reason you've got a whole footwear range and you've got a whole bakery range i would have i would even though they may technically go under the same business i would treat those as separate businesses and i would have separate facebook pixels for each of those now how would i set that up i would not operate out of one ad account for both of those businesses in that case or both parts of the the business i would have separate ad accounts and then one pixel associated basically with each ad account that's how i like to structure that's how i like to keep things nice and clean nice and straightforward i've seen ad accounts where someone's trying to run campaigns for five or six different businesses effectively or maybe even one business but five or six different parts like i described very different parts um with different pixels for each it gets very complicated it gets very very messy and you have to remember that facebook doesn't just optimize based on pixel data at the pixel level they also optimize within an ad account so people think that the learning perhaps just takes place at the ad set because that's where you see the little learning phase you see um you know learning limited all that sort of stuff pop up the ad set at the ad set phase but that's not true facebook will learn the ad set level they'll learn at the campaign level they'll learn at the ad account level an ad account even a brand new campaign is going to perform better in that account with tons of conversion history versus one that has uh there's in a brand new camp a brand new ad account okay that helps even if it's a brand new campaign in both those scenarios so facebook doesn't just learn based on on pixel alone it's also uh learning and optimizing based on the data you see in the ad account which is why i don't just like to have one ad account in separate pixels i think that confuses things both for you as an advertiser and for facebook's optimization process i would have a separate ad account and a separate pixel per business okay product range as i said if you're selling shoes and hats and uh jackets and it's in the apparel space all one account or one pixel that's absolutely fine but if if you're if in my mind i'm treating them as separate businesses they're operating in different industries and very different industries not sort of very closely related ones then separate account separate pixel the other thing that comes up around having multiple facebook pixels thing i want to address was when people wanted to have some sort of backup and they wanted to install multiple pixels on their website in case their ad account got disabled um or perhaps the whole business manager got shut down that one pixel was in there trying to have another facebook pixel in another side of things my recommendation around that is i can absolutely understand the logic and particularly people who have had facebook ad accounts disabled perhaps all business managers banned and things like that then i can understand why you wanted that where you want to take that that precaution in my experience provided you aren't actually breaking the rules you shouldn't have issues with that would warrant you requiring a backup facebook pixel so let me clarify what i mean by that is it happens all the time that you will run a facebook ad campaign and your ads will be 100 compliant and you will get a whole bunch of ad disapprovals and that will lead to ad account being disabled we have that happen at least once a week across the dozens of clients that we're working with any one time okay if you're not actually breaking the rules you can request a review and normally you will get that ad account and of course that whole business manager if that's been disabled and that pixel back fairly quickly now as an ad account as an advertiser agency where millions of dollars goes through our business manager on a regular basis we sort of have preferential treatment so we can normally get that account and everything back up and running within two hours other people it might take longer might take a few days might take up to seven days but you're going to get that back provided you haven't actually broken the rules because when you request a review it's not just the algorithm it's in a person taking a look at it if you have actually broken the rules you won't get that back and you are going to lose that data so my recommendation whenever someone says should i have a backup pixel is you can if you really want to but my main recommendation is to just not break the rules because if you have two pixels let's say on your website tracking the same data one gets banned and you want to use the other one a facebook may work out that there's a correlation between those two accounts okay even if you've set up another personal profile and all sorts to get around it they may work that out they may ban the other one anyway it's unlikely but but i have i have seen it happen um b because you're running the ads out of one ad campaign and you've got a separate pixel you're still gonna lose out on a lot of that data right you're still going to lose out on a lot of that data um and it's not going to translate over to the second but some will some will be in that second pixel but not all of it so that if you're thinking about assessing the rewards of setting up a backup pixel i would say they are limited they're not as high as some people think and the other side of the thing is if you're if you're running ad campaigns that aren't breaking the rules the point where you get your ad account disabled and then you lose out and you can't get the stuff back that's just not useful to your business because you're not going to be able to run those campaigns in another account it's not like oh i'll lose it and then i'll get it back and then i'll run it another ad campaign well that one's going to get banned as well so you have to do it again and again and again so my recommendation is for the most part don't worry about ad accounts getting disabled and you not being able to get them back that's the key when you request a review if you're not breaking the rules you should be able to get them back and we always are so just make sure be very very familiar with facebook advertiser policies i'll include a link in the video description to a whole video talking about the ones you really need to watch out for um to make sure you're not breaking the rules but provided you're not breaking the rules i tend to see people don't have an issue the one caveat to that where i've sort of say yes you may want to set up a backup pixel or a backup ad account maybe even a whole backup business manager is if you you are advertising in something that facebook allows but is very very hot on so things like investment opportunities anything to do with finances to do with insurance to do with things that are medical these are things that facebook do allow basically stuff that comes in their restricted content section of advertising policies not they're prohibited then it may be worth it because you're more likely to get an account disabled and have a harder time getting it back but even then i think it's much better to sort of stop the issue at source not break the rules it'd be fine so hopefully that's cleared up some questions around whether you should have multiple pixels or not whether you should have sort of multiple ad accounts or the one ad account i think i've been quite clear there on exactly how i like to structure things i just think that one ad account and one pixel per business um and as i said i know it could be one business but if they sell very very different things i'm gonna treat that's two separate businesses um is how i like to uh to structure things okay before you go couple of three things i want to mention the first is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and in this webinar i'm breaking down three different sales funnels and i sort of demonstrate which sales funnel you want to use depending on your specific products and services and that's very very important there's no one size fits all when it comes to facebook advertising at least there shouldn't be it's not effective you need a different strategy if you're selling something that cost fifty thousand dollars if you're selling something that cost thirty dollars a very different strategy so i show you in this webinar exactly how we implement these sales funnels they're all proven we generated millions of dollars with all of them for our clients i'd absolutely recommend you go through this webinar completely free link is down below in the video description it's about an hour long i think you'd be very very happy that you did make sure you're using the right sales funnel for your products and services that is um that cannot be overstated how important that is other free thing i want to mention is my facebook ads mastermind group so it's my facebook group that i own it is it's got 52 000 members in there right now one of the biggest communities of facebook advertisers in the world it's a fantastic community full of um brilliant people who are looking to get better results with facebook ads looking to help each other out ask questions i do free live trainings in the group every single week every single week that i'm on holiday and um yeah it would be fantastic to have you in there again completely free to join links in the video description go ahead and join and and get involved if you enjoyed this video please give it a thumbs up smash that like button please comment below to let me know comment below of course if you've got any questions about any of this you want clarification and um subscribe to my youtube channel if you're new click the little bell notification when you do so you are notified when i publish new facebook advertising related content which i do multiple times per week and uh yeah best of luck with the facebook ad campaigns guys and i'll talk to you soon bye for now