Scott Galloway: The Halo Effect
It looks like search may have hit its prime. This year, 6% fewer people say they used search engines to discover brands, products, and services. This affects Google, which earns 90% of its revenue through search, and raises the question: what happens to one of the most meaningful companies in history as its core business goes into structural decline?
It’s a question Chanel does not need to answer. The iconic luxury firm added $3 billion to its owners’ pockets last year by following an aggressive pay-to-play social strategy — especially on YouTube, where it was the first fashion brand to pass …
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