New Way Now: How NABC is growing the blueberry industry with BigQuery and Looker

*Featured in this video:* Joseph Vargas, Director of Business Intelligence, North American Blueberry Council *Executive Summary:* The North American Blueberry Council (NABC) needed to solve data challenges for the blueberry industry, including a lack of a unified data system and scattered information on production, harvest, and pricing. By implementing Google Cloud's BigQuery and Looker, NABC was able to create a centralized data platform that provided a shared, reliable view of the industry. This solution led to a 90% decrease in costs and a 70% acceleration in data insights. Ultimately, the new platform empowered growers to make educated, data-driven decisions together, helping the industry find a new way to grow. *Challenge:* NABC faced a primary challenge of not having a single source of truth when it comes to their industry data. The organization struggled with scattered and siloed data, making it difficult to access critical information on production levels, harvest, and pricing throughout the industry. This lack of unified view was a significant barrier to data-driven decision-making for its industry members. *Solution:* NABC developed a data and insights platform called BerrySmart Insights by implementing BigQuery and Looker. The purpose of the platform is to provide self-service business intelligence (BI) and AI-powered insights with unified data across the industry to its members. *Results:* The implementation of Google Cloud's BigQuery and Looker led to several key results for NABC: → Cost-Effectiveness and Speed: A 90% reduction in data warehousing costs and a 70% acceleration in data insights. → Faster Decision-Making: NABC was able to provide a unified view of the industry, which empowered growers to make educated, data-driven decisions together. → Agility: NABC was able to develop BerrySmart Insights fast and provided self-service capabilities and AI-driven insights. → Single Source of Truth: NABC achieved its goal of unifying industry data t