How Suntory Turns Data into Faster Decisions with Databricks

Suntory (https://www.linkedin.com/company/suntory-beverage-food/) frames tech, data, and AI as a catalyst for transformation across its international beverage business, helping it respond to changing consumer needs, supply chain complexity and faster market demands. Their North Star is to deliver boundaryless, curated, ready-to-use data at enterprise scale, and Databricks is their strategic partner for turning signals into decisions faster. Highlights from Bharathi Viswanathan (https://www.linkedin.com/in/bharathi-v-3523b73/): • Suntory is using data and AI to improve brand building, in-market execution, and decision-making speed across the business. • A flagship example is Project Brain, which brings together internal and external data - such as sales, market share, macroeconomic inputs and consumer/brand signals - and uses AI to generate not just dashboards, but the full business narrative for monthly reviews. • Suntory is focused on big, outcome-driving AI use cases, supported by modern platforms and a company-wide upskilling program. What they achieved with Databricks: • Databricks helped Suntory increase engineering throughput significantly versus its prior traditional data stack. • With Databricks, Suntory says it could bring ideas to life very quickly, with some initial use cases - including Project Brain - turned around in a couple of weeks. • Databricks partners with Suntory as a critical partner for “speed to insight” and reducing time from signal to decision by unifying disparate datasets and converting them into meaningful insights fast.