Measurement hot takes with Gaurav Bhaya

Is privacy-safe measurement just a “black box” excuse to hide your data? 😵 That’s a hot take we hear constantly. As signal loss increases and AI takes over decisioning, you start feeling like there’s no transparency to prove ROI. Well, we sat down with Gaurav Bhaya, VP of Ads & Analytics at Google, to address these hot takes directly. Here’s the breakdown: 🔥 Hot take: “Marketers can’t trust their AI models.” 🧊 Cold truth: It’s not about “trusting the black box” – it’s about verifying the results yourself. -- Transparency: Gaurav highlights that tools like Meridian are fully open-sourc…