Adidas: Driving customer loyalty with apps | Google Ads

Key Takeaways

adidas is about sport culture and innovation it's about making the world a better place by bringing the best of sport to the world adidas running and adidas training are sport apps and it's the way for people to track their fitness activities and performance quickly and easily but in 2020 when the pandemic first hit we saw the shutting down of every major race on the planet and then the gym soon shut down so we made it a priority to deliver an experience that was not only engaging but helped our consumers stay motivated and connected to the broader community one of the first things we had to do in order to make this successful was ensure that our app was discoverable and reach the right people so we doubled down on our app campaigns to reach new users across display search and youtube and the outcome just blew us away we use google analytics to measure the conversions that matter from the app install to getting involved in your first workout or joining your first community by analyzing the results beneath the surface we uncovered that the demand of our sport apps rose by 240 percent year over year even growing by 600 percent in a single day but beneath the numbers one of the most valuable insights we uncovered was that our users weren't just using our sport apps to stay fit they sought a sense of purpose and connection to a community so we launched the home team hero challenge every hour that users worked out or every kilometer runner walked we would donate one dollar to the world health organization in support of health workers and researchers battling the pandemic through sport we have the power to change lives that's the mission and the spirit of adidas