Google Ads Help: About promotions

in this video we'll introduce you to promotions a free feature available in your merchant center that allows you to easily build promotions for your shopping ads and free product listings using promotions can have significant impact google data shows promotions not only drive more clicks but ads with promotions have seen an average of a 28 lift in conversion rate here's how it works after you activate promotions by following the steps outlined in the help center article titled about promotions implementation you're ready to begin creating promotions for your products once your promotion is created and live an annotation displaying the offer details will appear on the applicable products and destinations if a shopper clicks or taps on this offer link a pop-up will appear that explains the promotion details and guides them to the next steps of their purchase where they can take advantage of your offer shoppers can see your promotions in various destinations whether they're on a desktop or mobile device promotions help your ads and free listings stand out providing a visual cue to shoppers alerting them of your offer and giving them a reason to buy now the promotions feature is currently available in several countries and more will be added down the line the help center article titled participation criteria and policies has the complete list to participate you must have a google merchant center account with products that are actively being displayed in a supported region your promotions must also meet certain criteria and be available to anyone who shops on google taking advantage of the promotions feature for your shopping ads and free listings can lead to more clicks conversions and ultimately more revenue cost per click rates still apply learn more at the promotions help center