Google Ads Tutorials: Creating responsive display ads

Key Takeaways

[Music] the Google Display Network can help you reach customers while they're browsing their favorite websites showing a friend a YouTube video checking their Gmail account or using mobile devices and apps today the Google Display Network includes more than 3 million inventory Partners this can make managing your display ads increasingly challenging and timec consuming in this video we'll discuss how responsive display ads use the power of Google's machine learning and your images and text to help you serve the right ads to the right customer all you need to do is provide assets such as headlines descriptions images and logos for Google ads to help you make smarter faster and more impactful decisions responsive display ads are the default ad type for the Display Network they merge Legacy responsive ads Dynamic remarketing and smart display ads into one single ad format your assets are the building blocks of your ads responsive display ads take these assets and use machine learning to create ads that reach your customers machine learning uses your historical performance data to do billions of creative AB tests in order to pair the right message to the right user responsive display can show as almost any size text image or native format ad across the display Network YouTube and Gmail in turn you spend less time managing ad portfolios and can dedicate at more time to Performance Improvement when setting up a new responsive display ad include five headlines five images five short descriptions a onetoone logo one long headline and your business's name Supply as many assets as you can so Google ads can mix and match assets to create ads for each available ad space let's get started hover over the campaigns menu and navigate to the ads tab click the blue plus button and select responsive display ad select an ad group if you want your responsive display ads to support Dynamic remarketing make sure your ad group or its campaign is attached to a merchant center feed for dynamic remarketing ads feed quality will continue to be The Driver of your ads performance first Define your final UR L this is the page that the ad will direct customers to then add your business name now select your images and logos this is a key step as ads with more images and logos will perform better there are a few ways to choose images and logos enter your url to scan your website or choose from the Free Library of stock images and search for images related to your website products or Services upload images or logos that can meet or be cropped to the requirements images should have a strong visual focus and minimal text overlay write a short headline the short headline is the first line of your ad and appears in tight ad spaces where a long headline doesn't fit then write a long headline the long headline is also the first line of your ad and appears instead of your short headline in longer ads now write up to five distinct descriptions the description adds to the headline and invites customers to take action keep in mind that these headlines and descriptions can be paired together in any combination so ensure that all of your assets work together use the realtime feedback and scorecard to help guide you through creating an ad ad strength measures the quantity and diversity of your assets before saving the ad you can preview how it may look on the Display Network YouTube and Gmail you can see how it may appear on mobile or desktop use the menu to toggle between AD formats these are the most popular sizes and AD formats but since responsive display ads are built to reach across almost any AD space on the Display Network they can show in thousands of layouts click save to create the responsive display ad after creating a responsive display ad monitor the results for 1 to two weeks before making any changes to your creative assets for more step-by-step videos on Google ads implementation and optimization check out Google ads tutorials [Music]