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thank you can you hear me now can you hear me now let me know any voice did that fix the problem oh it did hey all right look at this guys we made it oh man I tell you of all of the things that could go wrong everyone can hear oh that's amazing of all the things that could go wrong literally everything went wrong like literally everything the the software crashed the computer crashed the other software crashed I was using tuna for once I'm like jockeying back and forth between them the microphone didn't work now we're working fantastic I'm trying I'm back inside like YouTube Studio you may recognize that this scene looks a little bit different today we're a little more cropped in we don't have the the quite the same nice effects essentially what ends up happening is we're using the the basic webcam we're going um we're going gorilla Style doing some some New Year's Eve q and A's and chats all right this is amazing I'm so glad you guys can hear me that's fantastic architectural sheet metal good to see you finance iteration normals Again comedy Stars Carrie Andy Annie irvina slavomir perfect Muhammad yes good man Sufi marketing excellent I don't know how to add your messages here so we're going to um we're gonna have a chat it's like I said we're gonna keep this one pretty casual because uh software you know stuff happens you gotta roll with the punches that's um that's part of business adapt evolve Elizabeth you can't hear me I think you're the only one but we will um we'll have to see we'll have to see it though because everybody else keeps going all right Diana happy New Year yes Happy New Year to you as well you can hear me amazing I'm excited this is gonna be good uh Muhammad yes you are watching live live as it happens it's still completely dark outside so early um like I said I'm not sure did anybody see the earlier live the earlier live stream that happened like five minutes ago where nothing worked did anybody get that one any notification any pop-ups or was like this is the only one because uh who knows who knows what's going on oh Elizabeth you can hear me now fantastic okay cool so we're gonna try around uh we're gonna play around with some stuff here I think I'm gonna be um YouTube came out with like this new thing where they're trying to like encourage the the use of their software I think inside YouTube live so we can have better engagement better Tools in my opinion it's still lacking severely to some of the third party softwares that we have that I typically use um but when the third party software fails you it's nice to have this one so if you're ready I'm ready let's Dive In Comedy Stars Adam can you tell what's the best business to start in 2023 I like this question uh but I'm going to give you uh I'm going to ask you a question back in return because it's going to be really nuanced depending on you and your goals and your skills and your interests and your passions uh I think that there are a number of opportunities available to you that said I believe there's opportunities everywhere and this isn't sort of just like a head in the clouds thinking the fact is is that as long as you're willing to try to provide a better service and help more people uh competition is I don't want to say not an issue but it's less of an issue than you think there's so few people that are really doing an outstanding job that if you've got an area or an interest that you're that you want to pursue I say go for that now that said if you have an idea let me know what it is um because what you're also going to want to compare that against the growth against uh Market size against something called Tam total addressable Market the total number of people that are possible for you to sell to so obviously if you're selling something super Niche and super specific it's going to be a bit more of an uphill battle uh but the really there really is no like one size fits all best business there's everything can work like honestly everything can work so okay SD local happy New Year Muhammad you got the notification amazing Andy thank you for the value my pleasure thank you for being here comedy Stars happy New Year bro Happy New Year to you too um Iron Soul Network I know this might be a controversial take we'll see uh what are your thoughts on Andrew Tate's strategy to marketing his Hustlers University the real world as a business businessman all right cool so I think we can um I think we could basically interchange and rotate with any other controversial figure really uh so what he's doing is is nothing new I think if you have the personality for that kind of um controversy then it can be effective um personally like I don't it's not something I would do just because that's not my personality there's no way I'd be able to stand up there and say the things uh that he does I don't have the same viewpoints I don't have the same um a level of aggressive personality in regards to pushing it so as far as like creating controversy and uh and being polarizing that's like one of the most one of the oldest most effective marketing strategies of all time at least for getting attention now in regards to converting that attention into actual sales that's a whole other topic um but yeah I mean it let me let me step back another step if you have something that you really believe in and you're willing to like die on that sword like you're you're gonna you're gonna go to battle for this belief then it's a very powerful marketing tool because conviction and belief and and talking about things that are not necessarily agreeable by the masses can make you more attractive and more appealing to the the smaller Niche group of people that share those with you so it can work it has worked I don't like it personally but um and but I don't like it personally I mean I wouldn't use it personally but I've certainly consulted with people and um and pushed them in that direction if they felt comfortable all right slavamir New Year wishes from Warsaw Poland at 5 PM so you are my buddy while I'm preparing for the New Year's Eve right on getting ready you know my plans for um New Year's Eve I'm going to bed super early that's my plan very boring very boring uh herthek your thoughts about chat GPT yeah fascinating stuff um I've got good thoughts about it I've got a video actually coming out where we're editing it right now so it's gonna be out this week I'm gonna go into it more so I don't want to give away too much of the spoiler but it's a very powerful tool it's one of the best ones that I've seen in regards to artificial intelligence based text Generation Um I think it has a lot of potential where I'm most excited though isn't where it's at right now it's where it's going to be I think that's where I get really excited and interested is like all of the artificial intelligence AI technology that we have right now it's it's really good like really good but the way the way that it's changed the The Accelerated growth of Technologies and things like that it's so fast that where things are going to be in the next year or two kind of blow my mind so we're going to be uh I'm going to be watching but anyways more coming soon on that video all right everyone if you're here now as well make sure to hit the like button if you do not mind just to help boost this out I did not send an email about this um this live so we're gonna have to help kind of juice the algorithm a little bit to make sure that all of our friends uh get to see this as well Diana thank you for doing a live today can you do a video on setting up high level and your favorite features yeah I should totally do that and yes I probably will very soon um because there's a lot to it and there are some good tutorials out there on it but yes I think I would like to set up my own where I walk through some of the more things so yes that's that's probably coming to a YouTube channel near you very soon here this year I've made big steps in understanding base of marketing could you please recommend further steps I can do to start doing that stuff I've never been working with that gonna change that in 2023. okay so what are the steps you can do honestly the the best thing you can do is um this is one of those skills that really is best learned by by doing so what you want to do is basically go through the marketing cheat sheet so adamerehardt.com cheat sheet start it model go through Market message media machine go through all of them and do it for either your business a friend or family member's business a client's business even a fictional business that you just thought of and want to create and start walking through those steps and you're going to see very quickly like what works and what doesn't and the obstacles that you come across and the the rivers that you need to cross in regards to I don't know this about the customer I don't know this about the offer why aren't they doing this type of thing so again the best way to to learn marketing aside from watching the channel Shameless plug is to start doing it so go through the stuff make a plan execute get feedback go back out again there's a ton of stuff here on the channel as well as in the academy so I think you've got you have the you have the content and the information available you just need the way to sort of get out there and get some feedback so that you'll know what to ask next I think that's the next thing SC local what kind of microphone you have and how do you plug it into a Mac okay so I've got a couple different mics the ones that I use for my videos are um deity D3 Pros they're fine decent mics um this puppy is a sure uh sm7b so I don't even know how to spell sure s-h-u-r-e sure not like regular sure uh a sure sm7b here's the thing you can't just plug this directly into a Mac so what you got to do is you've got to run this through this thing which is called a cloud lifter um because that boosts the signal from this uh it's using XLR inputs so you need that as well then this Cloud lifter runs into I don't know if I can pull this around hang on can I I'm not sure the chords are going to show it oh it's going to barely work it runs into this which is a Scarlet focusrite you can get any XLR USB interface and it'll work just fine so essentially what you've got to have is you've got to have a mic that goes into um you don't need the cloud lifter but it makes it sound better and more clear and then you run it into a XLR USB interface that runs it into the Mac or PC and that is it okay oh lots of good comments this stuff let me see if I can scroll and find where we were Diana do you recommend a website starting out or should I focus on getting clients first ah so good question I believe that a website is a mandatory business asset everybody needs one you need a website period full stop um if you can get clients without a website like just by tapping your personal connections then yeah do that I don't believe that they're mutually exclusive though you can probably do both at the same time because a website does not need to be complicated or expensive so it's like you can slap one up in a day that's going to have some basic stuff about you and your business and your offer and your services and your contact information and like like Bare Bones portfolio style website so I think you should do both but if I had to push you in one like get clients obviously um but the website makes it easier then to convert the clients not to mention if you're tapping into your network and they're like yeah let me take a look at it or whatever they're going to want some kind of details on you and on your website also make sure that you get a custom URL so uh Diana Caballero hope I pronounced that right Caballero caballero.com.co.net Diana something Caballero marketing whatever it is.com like you want a custom domain because if you're just using it like adam123 gmail.com which is not my email uh it just looks kind of Mickey Mouse kind of um Amateur hour so you don't want to do that comedy Stars what's your thoughts on personal development business um overall I'm all for it that's like a but like can you be more specific it's like what's my thoughts on pancakes I like pancakes um like what do you mean personal development business are you coaching are you Consulting are you hiring one are you becoming one are you uh taking a program is it an online course um but yeah personal development's huge moving on marked dobre arano Mart my friend in pietstani what's the most important video you've put out recently and then maybe also what to look forward to all right Martin what is the most important video hang on one sec that's a that's a really good question I like that question let me see I'm gonna um first of all the video to look forward to is definitely the one that I think I've got coming up next week um What's the title of it I don't even know what the title is It's like top marketing strategies 2023 or something like that it's a very YouTube friendly title uh that one's probably going to be the one that I'd be looking forward to the most because it's going to go over sort of like a basic overview of all of the things that I want you to be implementing this year now most important video that I did I'm Gonna Give You probably two one is bad marketing advice you see on the internet I wouldn't mind if you watched that one because there's a lot of things in there that a lot of people are talking about that I think are just wrong and they hurt people good people um the second one that if you're going to look at another one oh maybe how to build a successful brand through social media if you take a look at that one as well that's got some that's got some nuggets in there uh good luck good name good good name good luck what skill is the most useful for advertising and marketing this is a cool question because it's kind of like what skill is the most useful for leadership or business in that the fact is is that it's a it's an amalgamation It's a combination of different skills that make you good at marketing and advertising so it's communication and empathy and understanding and research and creativity and copywriting and platform knowledge and uh direct marketing and like all of these things if I had to pick one skill I was gonna say something and then my brain switched on it so I'm going to tell you what I was gonna say and I'm gonna tell you the real answer what I was going to say was copywriting um because I think with with good copywriting you're able to do so much and because everything that we do in marketing is is communication which is communication of copy of copywriting the not like the legal stuff but like the writing of the words that said if I if I had to push you in One Direction especially to get like really good traction fast it would be direct response marketing principles direct response marketing principles uh so if you do a quick Google search on anything direct response marketing you'll find some good stuff take a look at um basically everything and anything Dan Kennedy ever wrote on it good stuff good stuff Vitor Borges do you think a 13 year old can start a marketing agency for the past two months I've been doing it and mostly doing Google and Facebook ads for beauty salons do you think it won't work because of my age I think you answered your own question my friend um if you've been doing it for two months then it works I don't like that's it case closed yeah of course you can I think um it's gonna sound cheesy but like age is a number there are going to be people that are going to look at you and think oh you're too young for this but man good for you like just do it anyway uh if like your results are all that matters that's it full stop so start now do the things that you're doing keep getting results get more clients and man imagine where you're going to be at 15 16 18. blows my mind you keep going don't stop Sufi marketing what is change what is change First Market Market platform audience or marketer what has changed First Market Market platform audience or marketer okay I don't understand the question maybe you can rephrase that one for me lower uh Muhammad what are new strategies for e-commerce marketing on all social media platforms I have to make some new changes so then they give me the job this is my task for a job introduce new trends for e-commerce ah so I like them I like all these questions you guys have good questions today they've been really good questions lately actually I'm quite impressed I'm gonna um I'm gonna push back a little bit because for me I'm less concerned with new trends and I'm more concerned with the proven fundamentals and the principles that have worked for the last year two years five years those are the things that I want I mean sure we could introduce a whole bunch of new flashy Trends and maybe they'll work for a week a month a year who knows but like that's not what's really going to drive the business forward that said you got to give the people what they want if they're like hey Muhammad give us a ton of new trends then yeah just give new trends I don't know whatever um new trends for e-commerce I'll pull a bunch out of nowhere and like honestly you can just Google top trends for e-commerce and they'll give you like a list of 30. ask actually don't ask chat GPT because that's limited to like 2021 info but regardless I don't know using reels and tick tocks to drive traffic running Tick Tock ads which is showing good results um user generated content is still incredibly popular and effective in Ecom uh influencer marketing and the rise of the micro influencer it's like those are all trends that are happening in Ecom but there are things that I just don't I want to say I don't care about but they're not a big deal what's a big deal um conversion rate optimization figuring out how to increase sales on the Page by tweaking things like the offer the packaging the pricing abandoned cart sequences those work really well email marketing still works incredibly effective with Ecom so I think all of those all right also don't mind me I'm gonna be stretching like I said this live almost didn't happen got a pinched nerve in the neck there's any physios that know how to deal with a pinched nerve I think it's a median nerve we're working through some pain here people we're working through some pain all right Diana you had one there hang on and then it just Zapped me to the bottom Doo where did we go oh we got a lot of good questions all right I'm gonna try and move through even quicker um when it comes to Facebook ads for gyms do you recommend lead magnets vouchers for a week of free sessions or a calendar page to book a consultation with the sales team ah good question I like all three or or four or whatever you have I do have a preference in the order that I would like you to do them but I want you to do all of them anyway because the market is going to decide which one is going to work best and there's no negative downside to offering all four of these as a Facebook ad at the same time through different ad sets and seeing which one performs best uh lead magnets typically don't perform as well with like a local gym vouchers uh for a week of free sessions I don't mind what I'd rather do is like click here get a free TR um free one week at the gym that one works really well if that one doesn't work for the free week at the gym or whatever it is then I would do um the consultation with the sales team but I'd probably avoid the lead magnet my goal is conversations and like Fast action uh Luciano congrats your content is very valuable thank you Luciano I appreciate the kind words my friend uh Louis it looks like you're oh no we got both answers Louis friaro greetings from or what do you believe is B Luciano says greetings from Brazil greetings my friend and Louis Pietro what do you believe is better direct mail or Google ads um depends on the business Google ads are definitely the easier way to start because they're they're instant uh and the cost to get involved with Google ads is significantly less than the cost to get involved with direct mail I love Direct Mail I've got a section on my library my bookshelf over there with a bunch of books on Direct Mail very weird thing to um to be interested in in 2023 but but the reason that I like it is because the more people move away from things the more valuable they become because they're not as saturated that said to run Google um to run Direct Mail effectively you need a really I don't want to say large budget but you need a decent budget and you need a good sample size and you need good copywriting for your direct mail there's a lot more variables to doing it I still like it ah Dennis do you plan on having a website where we could view buy all your helpful resources and documents so the answer is uh already exists and right now there's only one thing that you can do so there's a bunch of stuff where I give you where it's like hey go get this thing and it's all free and then there's the digital marketing Academy which is my one and only Flagship course right now competitively priced at 297. um not eight thousand dollars or anything like that I tried to make it as approachable as possible with the money going back into the program to make it as good as humanly possible you'll find all of those details available at adamairheart.com link possibly in the description I have no idea I don't know what's going on with the descriptions in today's video we'll see what happens um Vitor Brandon yes same live thought about that on my okay you guys are chatting with each other amazing keep keep your conversation going help each other out good luck what do I think about Blue Ocean strategy I love it I think it's a I think it's a fundamental principle in um in business I think the book is a good read despite being um the premise is very simple so I don't know if it needed to be that long but that's how business books go for those of you who are not familiar with the Blue Ocean strategy is essentially that you should try to carve out a market in uh a niche an area of the industry that is uncontested brand new open market space a blue ocean opposed to a red ocean where all the sharks are eating everything and making it all bloody and red it's a gross visual now that I think about it but the point is you're better off to go be sort of like the the one of one and the one person that does this one thing amazingly well rather than trying to compete with everyone else now there's flaws to the argument in that if you're just getting started more often than not and I don't mean to be rude but like if you think you've got the greatest idea no one's done it before you're probably wrong I'm sorry but like you're just probably wrong if it's a really really good idea someone's probably done it before now that doesn't mean that you can't do it better or different or in a new way but I promise you over the last decade plus every time someone has come to me and they're like Adam I have the most amazing idea you've ever heard like promise you'll never tell anyone I was like I don't want to hear it don't even tell me but if they manage to tell me anyway it's it's often not amazing because if it was other people would have done it just like when you have a really good business other people are going to copy it so you always need to be innovating and uh and growing who has a rant all right Elizabeth what would be your best advice on influencers and how to plan manage and measure their contributions yeah so there's that's a multifaceted question good um in regards to managing and planning I think you've got to kiss a lot of frogs to find the good um the good prince princess in the influencers um also depending on the market in the industry their rates are going to vary widely wildly uh the other thing is is the way to measure their contribution is like again direct response marketing you're going to measure the clicks that they're getting in are those clicks converting into sales that's it really simple um sometimes the costs are not going to be worth it sometimes they are you're going to have to again test a few different things and you're gonna have to decide sort of what the brand recognition and name awareness of a different influencer is for example you may have noticed that I'm taking on a lot less sponsorships on the channel recently partnering instead with a few companies that I really like and I think they're valuable and important um my rates for a lot of companies that approach they don't make sense to them because they're used to dealing with say b2c style influencers or marketer or people or whatever it is so the cost to reach that audience is significantly less than for someone who has a more dedicated or Niche audience so anyway there's a ton of different factors involved um yeah you're just gonna have to play that one a bit by ear it's uh I wish I could give you more on it it's still such a new and burgeoning field that and you can tell based on the offers that I get on a regular basis they're just all over the map with what people want and expect so yeah talk talk to your lawyer also do some good Google research on like influencer marketing you'll find a couple sites that specialize in that couple different agencies and they'll have um they got some good stuff on their sites King nunari Assad how to do branding properly so that's like how to do that's a question like how to do marketing properly so it's a big one so what I'm going to do is I'm going to give you like the short pithy answer and I'm going to send you um to watch a couple videos on the channel what branding is a brand is the perceptions and the idea that a customer has about you and about your business and and it's sort of the mental space that it occupies that's your brand so everything that you do communicates your brand the style your clothes your hair your words your offers your pricing everything involves your brand high price low price sophisticated casual conversational authoritative all of these different things so there's a lot that goes into it so I think that's a big thing is just keep in mind that a brand is sort of like the the summation of all of its parts sophomore thanks a lot actually your videos are good because you are a good speaker you could start a podcast if you don't have oh I appreciate it thank you for the kind words and yes I did have a podcast it still exists modern marketing podcast you'll find old episodes there um I've since neglected it put it on the back burner to prioritize YouTube will it ever come back maybe maybe tips for 2023 to start my freelance career providing content marketing service yes best tip I could offer you is to come up with a portfolio of content that you've created anybody that you're going to um want to work with and that's going to hire you is going to want to see content that you've created so make sure that you have a large library of content that you can show them large good library of content that you can show them and if you have results from that even better Diana if I want to start an advertising agency should I post content only pertaining to ads on social or can I be more Broad and offer tips on digital marketing in general um both yeah you can totally do both I think what you have to do is you've got to get into the mindset of the people that are going to hire you if they're very sophisticated then possibly just advertising content if they're more um new intermediate then marketing general advice is going to help as well because if you start posting things that are like so far beyond they're not going to have a clue what you're talking about good example I did this in a video for Google a while back actually am I getting might be getting posted soon maybe it's out already I don't know we'll see here's the example I could create a video or a piece of content around um web design how do uh make sales from your website how to make sales from your website appeals to a broad beginner audience or I could say um The Lost Art of cro and how to optimize for maximum profitability well now I'm appealing to a sophisticated more advanced audience cro being conversion rate optimization the the Art and Science of optimizing a website to increase sales same thing same topic different angle different audience all right CPL Corporal Corporal diesel hey I'm from Central Texas thanks for all your videos they're really helpful oh man that's awesome thank you very much for the kind words I'm uh I'm super appreciative I'm glad that you are enjoying the content Finance generation 20 21 22 seems to be dominated by raw creator-like content I'm seeing a shift towards more produced and Polished content for organic media specifically but also maybe for ads thoughts oh you're perceptive good stuff that's a that's a good one you get um you get props here I do the dancing bear but I have no idea how to add any of my fancy things with um we think if everybody let's hit the like button for a second I gotta I got stuff to say on that one I'm I'm proud of you for that one that's a good one all right so first of all you are correct um you're 100 correct and in fact you're correct in a way that not a lot of people have been talking about so I'm curious how you did you figure this out on your own or did you hear this somewhere because that's uh that's very very insightful now here's the deal what ends up happening is there's a pendulum with all things in in marketing but also in society where we we shift away in fact there's a book called pendulum on this exact topic where essentially we switch away from like the we uh we're all in this together we're we're a world we help each other out back to the eye which is like get get what's mine my Lambo and my gold chains and whatever else and then well back to we again let's make the world better and we go back and forth the same thing kind of happens with content where it's like hey raw unfiltered authentic we're tired of this fake Hollywood level production stuff give us the real deal and then we go all the way over there and then we're like yeah all right we're kind of sick of watching people just whine and complain and fake cry on YouTube and share how tough their life is when we know it's it's pretty pretty decent it's like all of these things so we go back and forth we were very much in the Raw we are very much going back to the more produced and uh and um what do you want to call it yeah more produced in polished content now there's a couple signs of this number one I made a vid this is coming out in the video as well but you'll watch this on YouTube specifically there used to be this like unspoken law that consistency was king and queen and prince and princess and Court Jester and everything it's like if you posted Monday Wednesday Friday oh you posted Monday Wednesday Friday or suffer the consequences now what you're seeing is people that are not only reducing their posting schedule but they're putting more effort into their videos and they're posting when they're quote unquote ready now again I talk about this in another video this is kind of like a perfectionist procrastinator's dream because you never have to post you can just always make it better and then never get anything done obviously counterproductive but yes there is Merit to making higher quality content a lot of that has to do with the saturation of the platforms but a lot of it being like 20 80 of it has to do with consumer behavior and how people engage and interact with content and there's just a better um yeah they're just people are changing they want nicer stuff that's it we'll talk more about that comedy stars do you teach marketing I do every Saturday morning 8 A.M live here most Saturday mornings I don't think I've missed one now in in like months today was a close call though still working through that nerve pain um but yes here also check out adamaher.com there's also the digital marketing Academy Links at america.com possibly in the description below I'm not sure herthek any tools example website things I need to do before posting my gigs on Fiverr yeah go to Fiverr look at the top people that are posting there the level one sellers look at what they're doing look at their experience look at how they're structuring their um uh their portfolios that's going to give you your best advice by far a little bit of competitive research erson a Adam I run a business that facilitates harassment trainings aside from liability legal repercussions what are other strategies I can use our audiences HR managers and small business owners okay so you run a business that facilitates trainings for harassment aside from liability legal legal repercussions what are other strategies I can use audience HR managers and small business owners okay so you're in a very Niche specific field so I'm going to give you the answer that I think I would give other people that were doing this regardless if they were offering like harassment or this or that or whatever it was um what you have to do is you've got to look at all of the concerns of say an HR Manager let's start there because I think that's going to be easier to clarify than a small business owner who's going to have so many things that we wouldn't have time to get into all of them today so if I'm looking at like an HR Manager who's interested in a harassment training what are the things that precipitated that need what are the thoughts that they're having what are the scenarios that they're going through what does their daily life look like what are their pains their problems their fears their frustrations I just realized every time I hit my desk it shakes the camera many earthquakes trying to keep my hands away uh like what are the things that are going on in their mind so that you can be the one to create content that answers that for them that's it really it's sort of like content marketing 101 if you've not gone through the digital marketing Academy there is something in there called content marketing Champion that's going to walk you through like the eight different kinds of content and that'll show you sort of all these different angles that you can take there Valerie thank you for your content you're most welcome I was hoping to attend a digital marketing conference this summer it's a two-day event in Charlotte North Carolina what are your thoughts on confidence I think it's about 900 bucks um my thoughts on conferences is it depends on the conference so I've been to a number of them I've spoken at a number of them I think they're amazing but I think they're amazing for a different reason I think if you're going there for the content specifically you're better off taking a course or courses or programs or books I think if you're going there for the network and the connections and things like that then I think they're beyond they're worth more than the price so you have to be honest with yourself and be like hey am I going to go and network and talk and things like that or am I just going for the content for example one of the best conferences I ever went to I didn't actually speak at a buddy of mine was speaking at he got me a VIP pass because he was speaking there and so I basically hung around with him and and he introduced me to all of the people behind the stage I ended up having lunches and dinners and went to a baseball game and and just I made more friends of connections from that one conference than most most every other conference that I'd ever been to I of course I listened to things I went to workshops I did all that stuff but like I don't remember any of that what I do remember is all the relationships I have and how I still have them as contacts I've got them as speed dial people and some of these people are um are quite connected so yeah it was it was amazing okay Shaw hey Adam hi Shaw I provide web site design service and just that can you please tell how to explain real estate owners the need or importance of website design for their best business thanks okay ah so here's my advice on this one and I'm going to give you the answer that I want to give you and then I'm going to give you the one that I think you want to hear that might help as well I've got a big philosophy that we only preach to the choir meaning it is not my job or responsibility and it's a pain in the butt uh to try to tell somebody that they need something that they don't think they need so if I'm trying to sell website design services to someone that doesn't think they need website design ah forget it like that's not worth your time your energy your effort you don't want those people because you've got to convince them of something you're much better off finding a realtor or a real estate person who has a website that could be better or a person that wants a website but doesn't know what to put on it yeah in fact final answer that's my answer there we can't sell things to people that they don't want I don't think we should um and also it's not yeah what a what a nightmare making your life way too hard SST life thank you for the stream of emojis we got the wave the heart the happy face the palm tree the windy cloud I'm sure that means something I just don't know how to decipher it hieroglyphics in emojis comedy stars do you teach marketing and if yes can I get in touch with you 24 7 you may not get in touch with me 24 7. and in fact anybody that ever owned a business I would strongly advise making sure that you're not available 24 7. in fact actually comedy Stars you can't um you can't really get in touch with me at all which is also what I would suggest other than here and other than uh then leaving the comment I think it's really important to be guarded because if I answered all of the emails and all the comments that I got I would literally never make a video or or help anybody or be able to do this um because I get hundreds of emails a day and and more than that in comments so I would just I would just literally be answering emails okay Elon bar hey Adam any tips for one product store on the marketing aspect planning on traffic to organic Tick Tock tips for short form video template thanks oh I'm not sure I totally understand for a one product store on the marketing so it sounds like you're gonna make organic tick top and you're going to be organic Tech talk and you're going to be selling short form video templates um I could be way off but like if that's the case then literally just like drinking your own medicine taking your own medicine making the tick tocks using your own templates showing how you did it that's going to be enough to sort of make it all happen Kevin my man good morning from Lakeland Florida Kevin so glad you could make it here my friend it wouldn't be the same I'm glad you're here oh hang on we just Zapped to the bottom I gotta scroll back up [Music] where did we go there we go Mart thanks so much Happy New Year happy New Year Mark Jay Kelly Happy New Year Happy New Year my friend good to see you here Christopher coat Cote coat how to get traction for window washing website mainly using Facebook and Google okay so window washing website two things number one local business um so I would be doing Facebook sure um Google my business like your Google my business profile GMB the thing that shows up used to be Google Plus that's going to be one of your secret weapons everybody basically searches for that that shows up near the top dial that in number two SEO in general totally gonna be worth it in my experience the window washers around my local area they're so booked up that we can't get them for like a year and there's a couple different companies so I don't know I think you've got this you just need to appear for search so I'd be using um Google possibly Google pay-per-click ads but I don't think you need to as much also look at two different websites one of which is called bright local bright local the other is called White spark bright local white spark and what you're looking for is local citations and all the other SEO tools that they offer they're very inexpensive software it's 50 bucks 100 bucks a month uh you should be able to make that back in like half a client one job or whatever it is and they're going to help you build um citations for it the other thing is if you look at uh I'm gonna have to say this out loud a e r h dot Co slash high level that'll give you a 30-day trial I'm not sure if there's a window washing template in there but there's going to be others that are going to be similar okay hello hundred hundred hello shoob Dwayne glad you can make it my friend hey Adam New Year's greetings from South Africa should a CRM form part of the marketing process if so any recommendations so yes a CRM should form part of the marketing process only in so far as that it's going to help you keep track of your conversations your leads your conversion rates basically walking them through the entire funnel any recommendations indeed I have no idea how to add a thing how do I add something without it's gonna like totally aerh.com this one hang on one sec I'm going to add this to the comments right at the bottom I have a feeling oh maybe it didn't zap away I think we're good so if you look right at the bottom of the comments you'll see that link there that will be my recommendation for a marketing based CRM um it just works really well and then you can drag your things over move them around do what you need to do shoot how you doing I'm doing okay man I'm doing okay thank you um I'm in somewhat of pain so like I said we've uh we're battling things so fun story again you want to talk about like second order consequences third order consequences a few months ago I ruptured my achilles tendon needed to have surgery went through all kinds of rehab that's caused all kinds of other issues with um as I go through Physical Therapy I've now got a pinched nerve in my neck so what you're going to see me doing these like fake arm curls throughout I'm trying to stretch a nerve and get it to um stop sending shooting pains but other than the excruciating pain I'm doing amazing amazing thank you Jonathan Gurley hey Adam if optimizing Pages for specific keywords such as B2B web design and B2B website design would it be better to try and improve the current page they rank purely poorly on or create a new great article I would do both um like if if a page is ranking poorly for it then there's no harm in making a new one because it's not ranking anyway but if it's ranking poorly but still it exists you're probably better off just trying to beef it up a little bit so if like you're on page two yeah just try and fix it if you're on page like 10 probably just make a new page because something went horribly wrong do you think I can learn full digital marketing before World War happens yeah I don't know you're asking me about politics and World War wrong guy wrong question um but yeah you could learn digital marketing of course of course piece by piece right in fact I've got a video that I've not recorded yet I'm just working on the script it's called how to get ahead of 99 of people um and uh that one's gonna show you basically how to pick apart the pieces for it so yeah you could do it you can do anything zero tube hey Adam I'm from Taco Bangladesh your video is very helpful thank you hey zero tube good to see you glad you could make it here and thank you very much I'm glad you're enjoying the videos Andy what's the best strategy for growing a network marketing team business like Herbalife yeah so I'm not I'm not the biggest fan of um of network marketing from a business owner perspective and the reason is is because the the lack of control that I have over the content and over the the marketing strategies and things like that so I'm going to give you kind of like generic advice for anybody else that's listening as well that that sort of gets started with that I believe like even though network marketing isn't my favorite business model by by any stretch of the imagination I think it's a nice friendly like beginner way to get into sales and marketing and then I think from there once you've sort of got your feet wet you'll you'll start to look for other ways to do it where you have more control so how do you build a business a team it's all content based so you're going to be sort of selling the dream and the aspirational lifestyle you're going to be showing the benefits of it you're going to be talking about it a lot you're going to be creating more content than you probably ever thought you would um it's not uh it's not always enjoyable but that is by far the best way comedy Stars which one shall I start first online course or Consulting you should start Consulting first why am I so confident in that the reason is because you need to do Consulting to build up the experience and the knowledge of what to create the course on because if you haven't done a ton of Consulting you're not really going to know what's important and what's not and what questions people have and how to provide people the fastest path to success anybody that's just like hey I've got this idea to go create a course this is the reason that so many courses out there are weak is that they were created by people without subject matter expertise so get that first you can do it Jay Kelly I got a peepee hang on one sec water break water break and arm stretch Jay Kelly I have a PPC client in real estate that wants to send me other clients but of course wants to be paid for it what's a good partnership we could work out yeah absolutely you can totally do a referral fee um I like doing a one-off referral fee rather than a monthly referral fee with something like PPC because um he should be rewarded for it but he doesn't have to be rewarded indefinitely for as long as they stick around because you're going to be doing a good job what I would say is it it also really depends on the quality of the client so if he's sending you terrible clients that you despise working for and they quit after one month that's not great either so you're gonna have to there's a lot of variables that come into play but like let's do easy math here let's say that you charge a thousand bucks a month you could give um anywhere from like 200 to 500 bucks a referral I'd be fine with that if a client sticks around for six months you're gonna make six grand if you're charging a grand a month so I'd be happy to pay them 500 bucks a thousand bucks even um back in the day I used to basically give away uh like the entire first month's profit for the referral because I knew that I did a really good job and then people stuck around for three months six months a year two years five years I've got one client that's literally the agency isn't accepting clients right now but they're grandfathered in they've been with me for I don't even know seven years like hundreds of thousands of dollars in um in profit maybe even over a million at this point like so so much like like so much so would I have paid a grand for that client yeah obviously I've also had clients that have been referred that were nightmares and I basically fired them after a couple weeks and gave them all their money back and lost their referral fee so yeah I think whatever you want to work out is fine ask him um I would be the one to present the offer first I'd probably say 200 see if he agrees with it if he's incentivized to give you more referrals though and they end up being good I have no problem moving that up I'd like I'll pay for people all day that's it's a marketing cost all right Jalen hello hello Jalen I am looking starting my own marketing agency I was wondering if you have any beginning steps suggestions I do in fact I have an entire video on it if you go digital marketing agency step-by-step guide Adam erhart type that into YouTube uh you're gonna find an entire video on that it's like 20 minutes lots of stuff in there Jake Kelly my gym uses a white label version of high level called Jim grow would they be better off just using just high level Jim grow doesn't do anything different special I'm confused as to what do they offer yeah um awesome so the the beauty of high level is that you can just white label it you may have noticed that I don't have an atom Earhart marketing thing I just say go use high level and in fact let me write that in arh.co slash eye level um why don't I brand it and do it it's because I don't see the value in it I'd rather you just do it yourself and have full access and control and then if you want to Brand it and then white label it go for it um so is there any value of using them if they're not providing anything extra then no there's not and you I don't I don't know them I don't know the company I don't want to take any business away from them but like compare apples to apples look at that look at what you could do um you might just be better off just doing your own thing and starting your own thing especially if you're then able to White Label your own thing and then offer it to people now here's the reason that I don't white label Adam Earhart marketing through high level and give it to you it's because I'd rather you get it yourself and you decide what you want to do and you I label it to then grow really like it's it's perfect if you want to start offering this to other businesses and things like that that don't want to do it themselves and I promise you most people don't want to do it themselves they'd rather just buy into your software your program your whatever it is and have you take care of the tech and all of that stuff a lot of people think that they can uh that they have something proprietary or secret um and that's what makes them powerful like for example th