L2 Briefing on CRM & Loyalty Programs
L2 hosts a briefing on how brands are leveraging consumer information to improve the effectiveness of their loyalty programs. Without personalization, these programs become costs centers. A few highlights from session excerpt:
Beauty brands are the leaders in personalized welcome emails (using names) with a 37% adoption rate.
Less than 10% of brands across all categories invest in birthday emails.
Adoption of welcome emails has significantly increased year-on-year, yet less than half brands in every consumer category (with the exception of Sportswear) use the tactic.
Discounts are shoppers…
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