Google Ads Alcohol Policy: Brand & Info Rules

Are you trying to build brand awareness for an alcohol brand without selling directly online? Even for informational ads, Google Ads has strict policy requirements regarding location targeting. In this video, we explain the crucial difference between selling and branding, and how to ensure your ads stay compliant to avoid disapproval. What You Will Learn: We break down the specific policies for "Informational" and "Brand" alcohol advertising. Unlike sales ads, these often hinge entirely on Location Targeting. You will learn: The requirement to target only approved countries found in the Alcohol Sale Policy. How specific countries have unique restrictions (e.g., Poland's "Beer Only" rule and the required application form). How Alcohol by Volume (ABV) limits affect your landing pages. The consequences of policy violations, including the 7-day warning period before account suspension. Why This Matters: Many advertisers assume that because they aren't selling the product directly, the rules are looser. That is a myth. Targeting a non-approved location is the fastest way to trigger a policy warning. We walk you through the steps to audit your campaigns, fix location settings, and appeal unfair decisions. Timestamps: 0:00 - Intro: Brand vs. Sales Ads 0:17 - The Golden Rule: Approved Locations 0:28 - ABV Limits & Landing Page Rules 0:47 - Country Exception: Advertising in Poland 0:58 - Understanding Policy Warnings (7-Day Notice) 1:20 - 3 Steps to Fix Ad Disapprovals 1:50 - How to Appeal a Policy Decision Resources & Links: 📖 View the Approved Locations List (Alcohol Policy): https://support.google.com/adspolicy/answer/6012382#104 🛠️ Google Ads Policy Support: https://support.google.com/adspolicy/answer/16427711 Connect with Us: Found this helpful? Subscribe for more Google Ads policy guides and PPC tips! Hashtags: #GoogleAds #AlcoholMarketing #AdPolicy #BrandAwareness #PPC