Facebook Privacy Problem

Key Takeaways

hey there Adam Earhart here modern marketing strategist and welcome to the modern marketing show where we help you make marketing that matters and on today's episode we're talking all about one of the hot-button issues of 2018 which is data privacy and especially the topics surrounding the Facebook privacy problem so it's no surprise that Facebook has come under a lot of heat in the last few months specifically in regards to data privacy how much they've got access to and what they're doing to keep that information secure specifically one of the biggest complaints when it comes to data privacy is a feeling of helplessness that people get when they're kind of forced to use these platforms and forced to put all their information on them and then the company does nothing to do anything to protect it to keep it safe and to keep it out of the hand of spammers or scammers or kind of unethical organizations that'll use it against them so to this point of god a couple things first of all no one's forcing you to use Facebook or to use Google that said I understand they've got kind of a monopoly on this whole online thing so if you choose to participate in this world well you're gonna have to kind of use those organizations and those software pieces so with all that said the argument to not have to use Facebook or Google that's kind of a moot point you basically have to use Facebook and Google especially if you're involved in online business okay so now that we've got that covered next do they have an obligation to keep your data safe pretty sure we're all gonna be in agreement here that yes they do have an obligation to try and keep your data safe alright so moving right along now let's say that someone that's unethical or a spammer a scammer gets ahold of your data well whose fault is this is it Facebook's is it Google's and how much data do they really need to have first of all in regards protecting the data yeah that absolutely is gonna fall under Facebook or under Google to keep your information safe and secure on their platform there's a be around here I'm pretty sure Emily get stung now granted there are limits to how much data you may want to or may have to upload to the program including credit card numbers or date of birth or relationship status or anything to do with your socioeconomic background or anything like that so yes you can be cautious but here's the reality yes Facebook and Google and other platforms like that have a lot of information and you do upload a lot of information to them voluntarily often and sometimes they go and scrape it or get it from other sources but that's kind of the point that I want to make you see the way that Facebook gets most of their data is from other sources you see anytime that we create a Facebook ad or do some kind of targeting based on let's say income well where Facebook is getting this income data is from your credit card and from your bank so this means if you don't want Facebook to have the information about your credit card or about your bank you really got to go talk to your bank and in fact for the vast majority of targeting options available and all the data that Facebook has stored well they're collecting this from all sorts of different places including where you buy insurance or if you have a mortgage or where you do your shopping both online and offline all of this data is aggregated and then sold to Facebook now of course Facebook has come under heavy fire because they've got such a massive impact and a massive role to play in the world we now live but the reality is is that unless you're willing to live completely off the grid you've got some data out there and businesses are going to be using it so at this point you really have two choices one is you can really dive in and understand the laws and the protection around your data and around what it's being used for and you can take the necessary and any precautionary steps to make sure that you're covered and make sure your data is safe after all identity fraud there's no joke but once you've accepted that this level of openness this level of transparency in this level of access to data isn't going away and in fact it may be getting worse well the next thing you have to decide is are you willing to play along or are you going to take extreme actions and go completely off the grid which would also mean getting rid of any property getting rid of any credit cards stopping all your spending ten limiting it to just cash and essentially swearing off the system and whole yeah might work for a select few but if you've got a business to run that's a fast way to tank your sales a safer and less extreme option is simply to take some time and go through the Facebook privacy settings take a look at what data is being shared and with who you might want to maybe turn off who can see your birthday for example or if you've got any preferences in regards to page as you like or anything like that and maybe just limit the access that other people have but once that's done you have to understand that you are playing in their world it's scary I know but it's the world we now live in so does Facebook have a privacy problem yeah probably is it going away anytime soon not likely and do they get most of their data from other sources anyway yes definitely it's just that Facebook is an easy scapegoat after all they've kind of brought to the forefront this whole data privacy issue so we need someone to blame and they are at fault for letting a lot of data leak when there really shouldn't have and not that it excuses it but so of there's many times before it's probably gonna happen again so with all that said keep your data as safe as you possibly can but then understand there are inherent risks involved with playing in the world that we now live in so let me know do you have any tips for keeping your data safe have you ever been the victim of identity fraud or data breach or anything like that or is there any software or tools or anything else you can recommend if so I'd love to hear them in the comment section below this video so that we can all be a little bit safer and a little bit more secure alright with all that said I'm going back inside to hook up to the matrix so I can upload this video so thanks so much for watching I hope you enjoyed the episode if you have any questions comments tips or suggestions for a future video be sure to leave them in the comment section below also if you enjoyed the video make sure to give it that thumbs up button subscribe to the channel hit the little notification bell and I'll catch you next time on the modern marketing show