Digital Marketing Institute Podcast | #115 How to Go to Network (Not Market)
In this episode of the DMI podcast, host Will Francis speaks with Mark Kilens, CEO and co-founder of Tack, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, not companies, at the heart of everything. From building trust to leveraging networks over traditional channels, Mark offers plenty of insights that challenge the status quo and equip marketers to thrive in a rapidly changing landscape.
Mark's top 3 insights:
1. Focus on People-First GTM built around relationship…
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Chapters (11)
0:25
What is People-First Go-To-Market (GTM)?
3:02
Common challenges: Positioning and Ideal Customer Profiles
6:54
The importance of ecosystems and partnerships
9:47
Distribution leverage and marketing in noisy environments
12:31
Channels vs. Networks: A mindset shift
18:24
The role of AI in GTM strategy and marketing careers0:23:56 – Why build a comm
27:58
Using free tools to deliver value and collect data0:34:00 – Real-world client
36:38
The over-reliance on paid media and what to do instead
41:23
What product metrics reveal about GTM effectiveness
42:27
Mark’s GTM checklist: ICPs, messaging, networks
45:45
Career reflections and advice for marketers
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