Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute

In this episode, host Will Francis captures some insights and tips on the world of #copywriting from three experts from diverse backgrounds. Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO. Tom Doorley, columnist, and writer offers sage advice on how to improve your writing. Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting. The global standard in digital marketing certification! Interested in becoming a DMI Member?: https://bit.ly/3enSStz Introduction (Pamela Foley) 00:00 How is writing for SEO different from writing for a newspaper article? 1:10 What are the components to writing good SEO? 1:57 How has RankBrain affected your written content? 3:23 What would be some tips for writing good SEO content, and what would you avoid doing? 4:34 What is brand storytelling through written content? 7:01 What would be your keyword strategy? 9:22 What 5 top tips can you give to help the viewers get their content seen on search engines? 11:04 (Tom Doorley)Do you have a process for writing? 13:22 How do you capture ideas for your writing? 16:24 How important is it to have an editor? 17:17 What would be your top tips to improve someone's writing? 20:36 Is it important to consume written content yourself to become a better writer? 22:50 (Kerry Harrison) Where are we at with copy and AI? 25:15 What are the main limitations with AI in terms of copywriting? 28:49 Is The Turing Test used for testing creative work to see if it was created by humans or AI? 32:48 What does the future hold for copywriting and AI? 34:57 The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career. Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers