Ahead of the Game Podcast #91: The Human Touch in AI Copywriting | Digital Marketing Institute
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide-ranging conversation:
- Which AI tools work best for copywriters
- How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwic…
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