Why You Need To Keep Track Of Your New & Lost Backlinks [OSEO-16]

Key Takeaways

hello guys this is steam from a traps and today I'm going to tell you why you need to keep track of your new and lost backlinks you're watching episode number 16 of the oversimplified as II oh so why it is so important to track and you and lost backlinks to your site I can give you four different reasons so the first one to see which of your marketing efforts are bringing your results because if you've been publishing a lot of content lately creating infographics or maybe some other linkable assets you want to know if they are actually bringing new you new backlinks because if they don't all that hard work doesn't actually make any sense the second reason to see if people are naturally linking to you and build relationships with them because if you find someone who is already linking to your site you might want to check his profile and see if you want to connect with this person and they just do something together which might result in more links and sales and win-win for both of you so the third reason you might want to keep an eye on the person who is building links for you so you may have hired an SEO agency or some freelancer or maybe you have an in-house SEO who is building links for you and you want to see if this person or the agency is doing a great job with building new backlinks to your site and the last reason the fourth one it's of course negative SEO it doesn't happen really often but you need to keep an eye on your backlinks and see if they are coming from bad neighborhoods so that you can immediately disavow them and not wait for Google to send you a manual penalty and cut all traffic to your site okay and now let's see how do you track your in los backlinks okay before I start this tutorial I wanted to remind you real quick about the importance of timing in online marketing in fact here's a link to the previous episode of oversimplified SEO where I showed you a great case study that illustrated the importance of acting immediately whenever you see an opportunity for your business but that episode was devoted to tracking keyword mentions across the web while this episode is going to be about new and lost backlinks so let's start I'm going to use hf side explorer to see if there was anyone linking to our own website a través calm or if any of our links were lost so we just type our domain name here HFS calm and click search so first of all I would like to see if there were any new websites linking to h.res calm that have never linked to us before to do that I need to open new referring domains report that can be found within inbound links menu right under the referring domains link and the first thing that you see once you open this a new links report is the date picker so for example I can pick the dates from 25th of October and pretty much till the end of October and click on show new referring domains button let's see if we have something interesting here as you can see the list of domains is sorted by domain rating column which means that the most powerful domains are at the top by quickly skimming through this list I see one website that's that looks interesting to me it's called SEO sidechick opcom let's click the expand' backlinks button and see where this link is coming from actually I have it opened in my chrome tabs already and it's basically a blog article where the blogger mentions a través tools rather fleetingly I would say and since by looking at domain rating in a través tools I can tell this is a pretty powerful website it would actually make sense for me to reach out to the author of this article and persuade him to update this article with a little more in-depth mention of a chef's tools so this was just a single example of what you can do knowing who was linking to you recently as you can see here within inbound links menu you can track your new and lost backlinks as well as new and lost referring domains and today only showed you the report for new referring domains because it's actually my most favorite one I encourage you to go and play with other three reports on your own and see what kind of valuable information you can get from them however going to each reps website every day to check all four reports is not very convenient isn't it well this is why we have an option to send you this report we are email what you need to do is simply add your website to a Trav's dashboard and then you will go to email notifications tab and you will see a setting for new and lost backlinks email notification as you can see my preference is set for a weekly report which means that every week h reps will create a report with all new and lost backlinks and send it to me by email and this is how this email will look this is a new los backlinks report from my personal blog blogger gedcom and as you can see there were five preferring five new referring domains and 19 new backlinks and as you can see I don't have to log into a través tools every time to be able to track if anyone is linking to my website so I highly recommend you to add your website to a través dashboard and start tracking your new and lost backlinks i'm sure you're going to discover lots of marketing opportunities this way that's it I hope you enjoyed today's episode of oversimplified SEO and now I want you to subscribe to our YouTube channel for more videos like this one ok click the button click it cool I'll see you in the next episode bye you