The New SEO Toolbar by Ahrefs (and How to Use it)

Key Takeaways

in December 2017 chrome launched an update that broke a tracks SEO toolbar well it's back faster stronger and better than ever and in this video I'm going to show you how to use hf s-- SEO toolbar for more effective content research prospecting and more stay tuned [Music] what's up SEO s samo here with hf s the SEO tool that helps you grow your search traffic research or competitors and dominate your niche now if you haven't used our tool bar the first thing you're gonna have to do is install it the toolbar is available as a Google Chrome extension and Firefox add-on so you can install it on whichever browser you prefer now there are two main places where you can use HS toolbar first is in the Google SERPs and second is on individual pages that you're browsing so let's go to google and type in a search glory right away you'll see an inline view of the keyword metrics for your search query in your selected country and by default you'll see the US search metrics but you can change this by clicking on the gear icon then click on the SERP overlay tab and select the country you'd like keyword data from so if I choose Canada and click out of the options menu you'll see the updated keyword metrics for the selected country now our toolbar is obviously integrated with our SEO tools so all relevant reports are just one click away for example if you want to get detailed search metrics for the keyword in question you can click on the HFS logo here and it'll open up the query and keywords explore where you can generate more keyword ideas using the various reports but you can go way beyond keyword metrics right here on the Google search results page if we scroll down you can see the SEO metrics for each individual page the left side shows data at the page level so you'll see the URL rating which represents the strength of the pages backlink profile the total number of backlinks and referring domains pointing at the page it's estimated monthly search traffic and the total number of keywords that the page ranks for now it's important to note that the traffic metric is based on the sum of all search traffic from all countries and the same goes for keywords now by analyzing search traffic and keywords of the top 10 Google ranking pages you should be able to instantly get an understanding of the full traffic potential of a topic so in this case you can our search quarry bumps on skin has an average monthly search volume of around 8,000 in the US but you'll see that the top-ranking pages get tens of thousands or even over a hundred thousand search visitors each month on top of that they rank for tons of keywords now on the right side of the toolbar you can see the domain level metrics and these are really helpful to get an idea of how the domain is performing overall for example if we look at the search results for a common guest post query like right for us plus your topic then the domain level metrics become particularly helpful by scanning through these results you can instantly see which websites will be worthwhile to pitch without even clicking through to the page now my recommendation is to look at the search traffic of domain receives as a whole in the domain rating also which represents the strength of a backlink profile of a target website and they'll often go hand in hand and make prospecting much faster you can also customize the search metrics that you see in the tool bar just click on the gear icon and in this case if we wanted to see just the metrics for organic traffic and domain rating we can just uncheck all of the other options here and you'll see that it's much cleaner and easier to scan through the other place you'll see HF toolbar is when you're browsing through pages now I can see this fitting into your workflow more organically when you're using search engines that are not Google or Bing so let's say that I'm reading through Reader's Digest and I use the search function to look for our hair styles because I normally like the advice they have on this topic now this one seems perfect for me so I'll click through to it and as you're reading through this page you might notice something interesting if you look at the toolbar you'll see that the page gets over 40,000 search visitors each month and ranks for nearly 32,000 keywords and best of all it looks like they only have 22 referring domains linking to this page you can then click on the number to analyze the backlinks report to this page and there are only 29 backlinks with nearly 40,000 search visitors so it seems to be somewhat of a low - maybe medium competition topic or if you're wondering which keywords the page ranks for you can click on the number beside the keywords to open up the organic keywords report and you'll see that this page ranks at the top for the keyword hair styles as well as a ton of other longtail variations you'll also discover that the keyword phrase hair styles for women over actually has 8300 monthly searches which is news to me other sites you may find interesting data from in your regular browsing our Amazon Wikipedia medium maybe Cora or any of your other favorite blogs in your bookmarks also any links that you click from social media networks will ensure that you don't miss out on potential opportunities that would normally just pass you by so as you browse the web pay attention to the toolbar and you may find some interesting topics so for example you might find that some pages have generated a ton of links organically or that a topic ranks for thousands of keywords despite having a low individual search volume now there may be times that you don't want to see the toolbar on every page you can simply click on the icon in your extensions bar and it'll put a chef's toolbar in standby mode by changing to standby mode no credits will be used but you'll still be able to see the domain rating for each website you browse which you can see here this way you'll always have a general idea on the strength of a website's backlink profile and if you want to further investigate the page or website then you can just click on the icon again to see all metrics now we want to continue to innovate and make this tool bar awesome for you so make sure to leave a comment and let us know how we can make this tool bar even better so keep grinding away play around with the SEO tool bar and I'll see you in the next video