How to find the best content of your competitors [OSEO-11]

Key Takeaways

hello guys this is team solo from HS and today I want to show you how to find the best content of your competitors why do you need their best content well because you'll have to create something better and outperform them you're watching episode number 11 oh sorry sorry concentrate concentrate you're watching episode number 11 that's better of the oversimplified SEO so what is best content what exactly are we going to look for today well there are three kinds actually uh first it's the content that generated tons of traction on social media second the content that attracted tons of backlinks and third the content that gets tons of SEO traffic to your competition let's see how to find all three kinds of content that helps your competitors okay let's start from the kind of content that generated tons of traction on social media and the kind of content that attracted uh a lot of links so what you see on my screen is H Chef's content Explorer you can find it right in the uh top menu of HS and once you put any website or domain name there it will search for the most popular content uh that recites on this domain let's try it with uh blog. hrs.com and I click search this is the list of the most popular content on H shev's blog and as you can see the top performing article is this one best Ling building strategies that don't require content it seems that this topic resonated so much with our audience that they shared it like crazy but as you can see from the uh Twitter shares column uh this article is not the one that generated the biggest number of tweets and actually I can click the Twitter column which will sort the articles by the amount of tweets they got and you can do this with any social network for example let's click on Google+ and see which article was best performing on go+ well it's still uh bestlink building strategies that don't require content so this is how you find the most shared articles on any of the social networks but what about the articles that generated the most backlinks well we have a column for that too and it's the first one after date uh if you click click it you'll sort the list by the amount of referring domains and as you can see now we have totally different articles uh at the top of the list which means that you should create different types of content for getting traction on social media and for baiting tons of backlinks so as you can see with content Explorer tool by HS you can find both the content that generated tons of social shares for your competition and the content that attracted tons of backlinks for them now let's talk about the content that brings them traffic from Google and as usual we have a tool for that too it's called positions Explorer and it's also located main menu of HS so let's use this tool to see uh which content brings SEO traffic to Brian Dean from uh backlink co.com quite famous blog about SEO and Link building and I click search what I'm interested in is the top pages report that's located under organic research menu let's click it and what we get here is the list of uh pages on Brian Dean's blog that bring him the most traffic from Google uh we have a column called traffic here uh but please uh keep in mind that this traffic is just an estimation uh it's not the exact traffic that uh each of these articles gets this report is a great place to look for some content ideas for your own site uh for example let's look at this article how to rank YouTube videos uh I think it's pretty cool topic and if we click the expand button in the keywords column we'll see quite a few keywords that this article is ranking for as you can see it's ranking uh number one for YouTube SEO it's ranking number one for video ranking YouTube video ranking how does YouTube rank videos etc etc etc so if it is in your interest to have your website ranking for the exact same keywords what you can do is check this article by Brian Dean and try to write something that would be bigger and better than his piece which is quite a challenge if you ask me because Brian's content is always top-notch that's it I encourage you to play uh with the top pages report of position Explorer and explore the content that brings traffic from Google to your competition I'm sure this will give you a lot of ideas on how to structure your own content marketing strategy that's it I hope you enjoyed this episode of oversimplified SEO and I hope it makes you want to subscribe to hre's YouTube channel we reached 1,000 subscribers quite fast and actually the more subscribers we get the more it motivates us to record quality content for you so please subscribe to our YouTube channel and I'll see you in the next video bye