Use Scarcity To Get Your Customers Buying Now with DJ Richoux

Key Takeaways

[Music] You also have to give them a reason to act and buy now. And it works different on different programs. So for example, some things have a natural reason to buy and act now. So, if you're going to go to a concert or an event or something, you know that event is going to pass in x amount of days. So, you you've got that built-in reason to act now, but you'll still see in those events at times 20 seats left, 10 seats left, 12 seats left, right? They're giving you a reason to act now because you're going, "Oh, the seats are going to be sold out. They're trying to build some urgency or something from that standpoint." Now, that doesn't always work so well for products, right? It's not it's not the same thing. So, you can use a version of it of what we call scarcity. And there's really only two major types of scarcity. One is driven by numbers and another one's driven by deadline. So you could say, I only have 17 lawnmowers. I bought them on a special deal. I only have 17 lawnmowers. When they're gone, they're gone at this special price. Okay, that's creating scarcity of 17, 7, 10, whatever you want. Okay. The other one is a deadline. You know, you could say, I have this Father's Day sale going on and it's only going on till June 30th. That is with a deadline driven. Now, the more powerful ones would combine them. They say, "I've done the special order of of lawnmowers for Father's Days. I've only got 17 units, and you know, the sale ends on June 25th." Now, you're combining both of them. So, it's like, "Oh, wow. I've only got so much time to make a decision. Plus, there's only so many lawnmowers available." Okay? So, you get the concept from that way. In today's market, you need to be careful not to use what we call false scarcity. So, you got 17 lawnmowers. A guy comes there and he sees there's a truck out back unloading a whole bunch of more lawnmowers. Or you go up there and you go, "Well, how many of these lawnmowers have you sold?" 11. And you look and well, it looks like there's still 15 of them left. What's going on here? Right? So, if you're going to use scarcity in that way, you want to be congruent because you want to build trust with your client. So, just just remember that from that standard because some people create all this false scarcity and people go, "There's no scarcity here. I could this is the same lawnmower you had last month at the same price. It's no different." So, just remember that. So you sometimes have to get creative around how are you going to create that scarcity. So you got to think about that because you only get one shot with that client. Generally, if you break the trust of the client, doesn't matter how compelling the offer is, most times you're going to lose the client. Okay? 10 times your finances, 10 times your business, 10 times your marketing, 10 times your life. Hit the subscribe button now.