Don't Sell Deliverables - Sell Results! with DJ Richoux

Key Takeaways

[Music] [Applause] [Music] okay so a good irresistible offer that's going to hammer it home again 90% of it's on the result outcome so so that we know from that way that's probably part of the big Promise Too from that standpoint 10% of it is on the service the delivery so a lot of people I work with and everything else when they're they're selling their program what are they're doing their offering or whatever especially in education side they're all about well you're going to get eight classes and they're two hours long and they're on WebEx or on this people don't care about how it's delivered as much you know because people threat well should it be a tel class should be a live webinar can it be by ebook by people don't want to know that if you get people nailed down 90% on the result they're pretty flexible on how you deliver it that's that you don't have to worry about delivery so many people focus on you never really spend time on figuring out what's the result or the outcome that my client wants if you get the top 90% figured out it's pretty easy to figure out the bottom 10% but so many people focus on a reverse so just remember the good res irresistible offer is 90% is based on the compelling offer or result or outcome with a big promise 10 times your finances 10 times your business 10 times your marketing 10 times your life hit the Subscribe button now