How to Create an Irresistible Offer No One Can Refuse with DJ Richoux

Key Takeaways

[Music] okay let's do a little pop quiz okay which is more likely to sell better to an average audience interested in better ad results they're running ads they want better results okay so number one is a course on how to create your own successful ads step by step and number two a series of successful ads you can use and simply edit yourself how many people vote number ones the better not one Soul how many with number two great my one question is why did have so many people make compelling offers based on point number one how many people that are selling a course and their whole compelling offer is built on here's a step-by-step system on how to become more successful whatever they do it's a big lesson learned here and you see in the room what work the best is the people that were looking for the outcome the result see number two does a couple things it seems easier to the client you see that way it it boxes up a solution right for the client it probably would work better in the short run because it's already temp planted and it's probably working off proven tactics okay it's not necessarily what the client needs so my belief is the client might be better off learning the skill set the actual skill of how to create ads okay that's maybe what he needs but I understand that's not what he wants he does not want to go through the pain and the work of creating Those ads so what you can do is you can sell them the already done ads and you can also include the information in case he wants to learn how to write Those ads himself you notice how I reverse it I would I would promise here's the already done ads the templates and everything else just change your name here change your price point here and do that but I'm also going to include and maybe show you how to write the ad for yourself or why the ad actually works okay so how do you apply this to you and your business that's the you you got to think about that how would you do that well there's a lot of different ways you can do it you got to think about what your business is and apply it so for example let's say you're in weight loss you you do some program where you're teaching people how to lose weight well one thing you can do is you can provide the tool or the solution of an actual diet plan for them that you would actually email to them and you'd make it so simple for them so you tell them look here Save On Foods here's Superstore here's the exact things you need to buy this this this this and this and here's how you make it it's to that point because people don't want to think about it people don't want to think about ounces I need half a can of this this that's not what they want they want a real simple solution at sent up even better you can also have a service then that someone actually buys all the stuff and just delivers it right to their door that would be a done for you service there would be people that would buy that result Not only would you give me the meal plan but the food would show up all prepacked and right to my house that's selling the solution that's selling the outcome that's selling what they want it may be not what they actually you know need in some ways but they're selling the solution from that stand that's one example okay another example is let's say you're saying selling paperclick advertising does everybody know what paperclick advertising is just so we're clear from that way okay so if you're selling paperclick advertising what the person really wants okay is they want to know the exact keywords and the exact ad to use for their industry that's what they want they don't want to learn about the rest so what you would do is that is what you would deliver to them that would be the tool of the solution your outcome is I'll give you the top five keywords for your industry you think for that way it's not selling information you can add the information on if you want to which would be good for them to learn how keywords and everything else work that's not the outcome or the solution that they want okay so I one more example for you guys yeah I got one more quick example just because I'm trying to put it in different ways so you can relate to people right so let's say you sell an ebook on relationships for example okay they want to get a relationship and everything else you could provide a couple tools like for example here's the exact words you can say on the phone or text after your first date if you're nervous about it's exact thing right like here that's what I want because the person goes I always mess up and I'm awkward I don't know what to say at the first date or whatever else so yeah you can teach them about ration but you're actually giving them scripts sales tools are sold this way do you know how many sales scripts are sold every year in North America they're word to- word sales scripts of exactly what to say on the phone that is delivering the outcome maybe they should learn how to you know how to sell and how to write a script that's not what they want they want the sales script now the better sales people after a while will say okay you you've given me the sales script now I want to learn why it works what I could do how I can modify it so just remember in those cases you want to be able to really focus on what is the outcome and sell that outcome that makes a big difference in the offer uh this okay so there's always people say well I don't know if that's what people want well let's face it reality okay we all heard the saying you know if you buy a man of fish you feed them for a day right and if you teach them how to fish you fish him for a lifetime how many people heard that okay the reality is in most of the time in our day Market most people just want to get the fish or buy the they just want the fish they don't want to go through that whole process learn that small percentage which in a lot of cases is less than 10% of the people you're dealing with really want to learn how to fish then you can offer them something else to actually teach them how to fish so many people think everybody wants to fish no most people just want the fish so just remember that from that standpoint when you're doing a compelling offer of any kind you want to have one big promise confused mind does not buy you want one big compelling promise for that client okay and it takes work to focus on and find out what's that one big compelling promise that you want so an example let's say you're doing a a a workshop on smoke you know so the big promise would be right in the title of the of the seminar and everything a really good one that ran for years they made a ton of money stop smoking now is that a big outcome of a promise if you're a smoker you want to stop would that work for you that's that is a big promise with a compelling promise right there another variation the guy said I'll just borrow it he was doing procrastination his was end procrastination now it's a big promise right everybody knows exactly what is is targeted it works other people you know big promise think well you know there's another event that was running it's called wealth Secrets okay it's all right but is it a big compelling promise is it is it focused enough everybody in the room's kind of going well okay that's nothing right so that's my big promise well secrets well no you need to really focus and retarget that because it's it's a promise but it's still a vague promise if you want to get ideas on how to come up with really good big promises best-selling Books A lot of times have really good big promises on them so for example how many people heard of Think and Grow Rich yeah big compelling promise right there right anybody heard the book called automatic millionaire it's a book by David Bach that's another compelling big promise there that was built there um there's J Paul ky's book how to be rich it's closer you know it's on there there's also Jim Collins who wrote um good to great and built to last do you see see they're all like you get them the thing about the big compelling promise it's usually three to five words three is better and it's instantly you know what it's about there isn't no second guessing or whatever else around it that's how big and compelling that promise is so if you can add that into your promise or your offer that it's really concise and clear in three words then you've got people hooked because remember we are filtering when we put our offer out there we're trying to find people that are interested in our product offer this is a great way if they're not you know stop smoking now if you don't smoke it don't however people well I got a cousin that smokes I got an uncle okay I could tell them it's say you always been bugging me and grumbling and bitching about quitting smoking here's the perfect seminar for you go to this right because then then you as a Target know who's that Target Market four but if it's well Secrets you're like well I don't know I don't really want to tell my cousin about well like what's it about and I now I have to try explaining what the seminars are I don't want to do that the compelling promise is so good you don't have to explain it to someone else when you refer or tell them about it it's clear it's it's right there stay informed so and it'll take work to come up and figure out with that compelling promise so keep working on that big promise but you're can seen a ton of products and services have taken off just because of that one concept that they can nail down their big promise in three words or less 10 times your finances 10 times your business 10 times your marketing 10 times your life hit the Subscribe button now