Increase Your Sales By Offering Payment Terms

Key Takeaways

[Music] the other thing in an irresistible offer is what we call special payment terms no matter what you're selling product service Workshop whatever whatever you do them from that way and there's multiple ways you can do it you know you we have what we call single pay which is a one pay we have payments or multiple pay we have what we call multiple pay with single pay incentive so that basically means you know if you have three payments of of $300 it' be $900 or if you do a single pay right now you can get it for $750 that would give you single pay incentive right there that's how that concept works from that way we have try before you buy it's another powerful one I didn't put it we have a $1 offer a $10 offer we have it tied to a bonus we have it tied to a deadline and the powerful ones do a combination maybe all above I'm going to preface this just by saying you cannot make this part of your offer too complex a confused mind does not buy it has to be simple enough that they understand it I've sometimes seen offers where they had four or five different ways that can make the payment terms and I just see people get confused and they go it's too confusing for me I don't want to buy this it's just it messes them up I mean offer so long it's like you think you're reading a contract so be careful with it you know just so some cases maybe only two or three like you got to be really careful test with what you're doing with your special payment terms but special payment terms do a lot I mean there's a lot of companies that were built I don't know if people remember Aol out of the United States they built their whole company on basically a try before you buy offer on their software at that point that's how powerful was then that that it worked for him there okay um one more com I want to talk about which people talk about some people think um free is good enough okay so people say I got a compelling I'm offering two months free of my software I'm going guess what this is like 2015 I mean that's not that compelling at this point just having free is not good enough because you have to have free tied to Value to something else to differentiate in the market you can look on the internet how many there's all kinds of software opportunities out there that give you one month free two month free three 15 days all that sort of stuff so you're competing in that space at one time free was enough it's not anymore so just having a free offer is not compelling enough so we've done events or we've done stuff where we would test free plus we would give a money back guarantee so you go how's that work so what we'd say is try out our product free for 30 days if you're not happy with it send it back to us and we'll send you $50 that changes the whole game of what an offer is now you got to do your math and you got to make sure you're you're happy with your product and you got to do some qualifying things and everything else I've done other ones where it's free if you return a product back for a $20 guarantee I've done that also I've done variations of it but that tells you okay this is not just free these guys really stand behind this that they're going to add something you got to differentiate it up because free in this day and age is like it's not much um one of the programs that we have we it's an eight we program and we offer eight we money back guarantee so for me that's like you know what I stand behind my program if at the end of the eight weeks you think this chick's on crack then fine right it's never happened but it did then you know at least there's no risk right so it's a risk reversal from that way or you're taking away the risk but you notice that even on that program but when you're selling Something Free how do you take what this because there's people's time there's other issues and everything else with it just remember that free on its own in this day and age is not necessarily compelling enough and it's not a good keyword either no it's not a good keyword good for those on the PPC you're right so what I'd like you to do is find a partner you got this information just take five minutes and discuss with your part partner whoever wants to one or the other on your current offer whatever and how you can make it more irresistible or what's one just one point out of this whole thing that you could apply to your business right now so just take 5 minutes for that 10 times your finances 10 times your business 10 times your marketing 10 times your life hit the Subscribe button now