Discover The #1 Mistake 97% of All Small Business Owners Make with Isabelle Mercier

Key Takeaways

[Music] and the root cause of it is the one fatal mistake that I said I was going to share with you at the beginning and that mistake gets made by 97% of all small business owners on the planet want to know what it is no business architecture it's not rocket science but you need to understand what a business architecture is and what are the ingredients that should be in a business architecture so that you can actually build a business that's not going to kill you before it gets good what's a business architecture well in a gist and I'll give you the the the definition but in a gist is having the right ingredients the right boundaries the right processes and Automation in place operating without that and and you know what not very many people have a strong business architecture sometimes I see some okay ones most the time I see some really devastating ones um but not operating without a business architecture would be like you wanting to build your ideal home going I'm just going to go to Home Depot I'm G to go get some 2x4s I'm going to go start hammering that stuff together you wouldn't do that for your for your ideal home would you meanwhile I see that in business all the time I'm good at baking pies perfect I'm going to start a p a pie business great let's actually at least learn how to set it up so that it won't kill you in the meantime right so what is a business architecture this is my definition of it it's a business architecture is the planning the designing and the implementing of a system that allows you to deliver your Genius which is your products and services in a meaningful this is the important part here meaningful efficient consistent and profitable way without that you might make money you might get to you might get to six figures but you're going to dive a heart attack 52 which is what happened to my dad by the way not as a result of that but not as a result of having no business architecture wouldn't it be a great cause for me to speak about that though I just realized um all right so that definition that's your think about this as your business DNA it's your opportunity to play to win rather than play not to lose a lot of people play not to lose I like to play with people who I like to work with people who play to win so I want you to mean Danielle who knows Danielle here nobody knows Danielle Danielle is a videographer really talented video ographer um when I met Danielle years ago she my God she was the pro at feast and famine she had a completely ridiculous schedule bad clients uninspiring clients non-paying clients I mean it was just happening every day um no time off at all and worst of all she was always feeling like there was something missing and then it dawned on me because as I'm talking to small business owners and I'm working with them a lot believe that it should business should be hard in the first five years it's okay not to pay yourself it's okay not to charge when you're starting no that is not a rule that I like I think it's a dumb way of operating so it dawned on me that most small business owners think that that's the norm and that's not the norm so literally the big realization that I had was this one hello yes most small business owners don't know what it looks like and feels like to have a business that is engineered for Success see if you don't know what it looks like and if you don't if you've never felt it h how in the world can you know that what you have is actually not sustainable other than your own feeling of holy craps I don't know that I can withstand that for much longer right but ENT typy entrepreneurs we're resilient we're going to make it till the end until it kills us but there's no there's no need for that there's no need for that 10 times your finances 10 times your business 10 times your marketing 10 times your life hit the Subscribe button [Music] now