How to Craft a Brilliant Guarantee with "Risk Reversal" with DJ Richoux

Key Takeaways

guarantees guarantees are very powerful and they should be in every irresistible or compelling offer that you make you know some businesses have been built off just the guarantee alone the guarantee is so strong it is the compelling irresistible offer okay so here's an example of one when it absolutely positively has to be there overnight how many people recognize that okay that's what FedEx built itself on that guarantee that promised that irresistible compelling offer worked for it built their company the rest of stuff added on but that alone is what built them there's no price sensitivity when it came to this guarantee or promise you just paid whatever it was that's how powerful it was here's another one thirty minutes or less or it's free pizza people members Donna Moe's at the time they don't use any marks in there but that built Donna Moe's pizza just that guarantee right there you know I mean I only have the pizza moly mainly in the states they've come to Canada but I mean notoriously their pizza wasn't good but it got there in 30 minutes or less and it was free and it was hot they built their whole business on that guarantee that was their irresistible offer their irresistible offer was down to just a guaranteed 30 minutes or less or it's free no no they're there so so even you gotta realize that's how powerful guaranteed so whatever you do for your irresistible offer think about how you can come up with a very powerful guarantee some people I challenge is take your once you have your ears is awful all set up try to just do a guarantee as a stand alone to compete against your existing irresistible offer and see what you come up with just to see from that because if you can have it irresistible offer with a powerful guarantee like this I mean the sales are just gonna roll in it's just that compelling for people people can't resist it at that point to see you know 10 times your finances 10 times your business 10 times your marketing ten times your life hit the subscribe button now