How to Turn Off Google Ad Suggestions

Key Takeaways

Otto applied ad suggestions is a feature that's been in Google ads for quite some time if you're not familiar I'll break it down really quick you will get a recommendation from Google ads saying that they are want to create these text ads and automatically put them within specific ad groups you have 14 days to either approve the copy or reject them if you ignore this warning those ads are gonna be automatically added to those ad groups now typically what we see when we've taken over accounts that have had this feature enabled is that they are really good at boosting click the rate however we also see a lot higher CPA and a much lower conversion rate so we pretty much exclude this feature from most of the campaigns that have it enabled so in this video we're gonna show you how you can turn it off so you can always control your ad copy when you are logged into Google ads your account may have this little warning notification up top that you have new ad suggestions available for review you can click view and while I have to blur out the ad copy that you're seeing cuz it is a particular client you'll have the option to apply the ad to the recommended ad group or you can dismiss them all completely if you're consistently seeing ads that you do not like and you just don't want this feature to pop up at all anymore turning it off is really really simple so then just go to your settings and then we want to click account settings and the very last option is your ad suggestions right now we have the option selected to automatically apply that ad suggestions after 14 days of course it's ideal for most advertisers because right we want to automate everything but know if you don't want Google to automatically apply the ad suggestions you just have to select that option if you want to leave a note for any future reference of why you turn this feature off you can add it as an optional comment click Save and that's it you will no longer have the notifications of new ad recommendations and Google will not automatically add them to your ad groups anymore thanks for watching our video make sure to subscribe to the paid media pros channel to see more videos you