YouTube Ad Placements Exclusion List of Kids Channels

Key Takeaways

look don't get me wrong i love kids they're great i have two of my own but as a pvc marketer who runs a lot of video campaigns for my clients i hate kids and let me tell you why pretty much every account i've taken over has had placement reports that look like this yes i filtered on toys so this is just a fraction of the junk that we're seeing all kids channels and we've seen so much within kids or unboxing and a lot of other junk and we're not even targeting any children channels whatsoever so why does this happen in every account now you might be asking why is this happening and that's a fair question because even if you're targeting the exact user your perfect customer that person might hand their device their phone their tablet to their kid and now their kid is watching videos on youtube and potentially seeing your video ads and wasting your money and you know what i'm sick of it so it's time to stop it in fall of 2018 i started to curate a long list of youtube kids channels that i wanted to exclude from all my clients accounts first i started creating a list of channel placements i consistently saw in all my clients placement reports that was pretty easy to pull but then i took a next step and did a proactive approach and searched on youtube myself i looked up terms like kids children's toys unboxing certain kids games stuff like that and then i filtered just by the channels and then sorted by the channels with the most video views and then i also looked at the channels that had a lot of video subscribers and started to add those to the list now i have a list of over 1300 kids youtube channels that we can add as exclusions proactively so when we launch new video campaigns or we take over new google ads accounts that are running video campaigns we can add hundreds of youtube exclusions to the list right off the bat to make sure your new video campaigns get off to the best start as possible so now that we have a good starting point for kids exclusions to add let me show you the quickest way i like to add these urls to the mix and to get this list yourself we see the url was at the top you can go to that url and find a way to get to this youtube list but now we want to add it to all of our campaigns as exclusions to make sure that our video ads are never placed on these channels and let me show the easiest way to do it in this view right here we can see i already have video campaign selected and then i'm already in my placements report and then we want to click on the exclusions tab up at the top click the blue exclude placements button and you have the option to exclude from the ad group campaign or account level now if you do not want to target kids and you never want your videos to be shown on a kids channel account is going to be the best option and that's typically the one i select when we have a massive list like the one i've curated these options up above aren't going to help we need to enter multiple placements i then want to go back to the list copy and paste every single url we have on this list and let's head back to google ads paste the entire list in there then we want to make sure that we click this add placements button down below to bring all the placements over and after that all we have to do is click save and now all of these kids channels are excluded from your entire account i know this list is going to be very helpful to try and prevent kids from seeing your ads on youtube but i also realized that 1200 to 1300 channels is not enough there are way more children channels out there than i can have on this list right now so still keep checking your placement reports in youtube and in google ads and keep adding them as exclusions to your list i'm going to do whatever i can to keep adding more to this list as time goes on so you have the link in the video description come back and keep adding these exclusions to your accounts and add this list to every single new account that you take over to make sure that you're not wasting ad spend on kids who will never want your products or services thanks for watching our video make sure to subscribe to the paid media pros channel to see more videos you