Link Google Ads to Google Analytics

Key Takeaways

linking your Google ads and Google Analytics accounts could not be more simple you can actually do it from either side of the equation from the Google ad side or the Google Analytics side and it will allow us to have all of our data tied together so that the two platforms can communicate and we can make better marketing decisions so let's jump in I'm going to show you how to link from both the Google ads and Google Analytics sides the first thing you need to keep in mind is that whatever email address you're going to use needs to have access to both the Google Ads account and the Google Analytics account that you want to link together if it doesn't have access go in make sure that you have edit access and Google Analytics and manage access in Google Ads and then we can jump in in the Google ads platform head up into the tools and settings breakout we're going to jump down to linked accounts there's nothing listed here so what we want to do is go to Google Analytics and click details and you'll see a list of all of the analytics profiles that the email we use to log into this Google Ads profile has access to we want to choose the one at the bottom so we're gonna come down and under the actions column click link it'll then show all the different views within that Google Analytics profile so for this I want to use both of them so I'm just gonna check the toggle for both click Save and we're done everything's linked together so that's how you do it on the Google Ad side how do we do it on the Google Analytics side in Google Analytics make sure you're in the admin section if you're not already there come down and click this little gear icon in the bottom left then in the center column under property you'll see Google Ads linking as an option here click that and the same thing is when we were in Google Ads you'll see all the different Google ads IDs that your email address for Google Analytics has access to in this instance we want to check the third one click continue and again same as Google Ads we will then choose which Google Analytics profiles we want to link data to for the Google Ads account so I'm going to click both of these click link accounts and then when you're done you'll notice that the link group name is in here and that is our account ID and everything is linked thanks for watching our video make sure to subscribe to the paid media pros channel to see more videos you