Quora Advertising Pixel Setup Instructions

Key Takeaways

in this video we are gonna be talking about one of my favorite advertising platforms that is Quora now when Korra launched to the public about a year and a half ago they gave advertisers who wanted to use the platform immediately the ability to create audiences now in order to create audiences we need to add the install base pixel to your site or your landing pages so in this video I'm gonna show you in four easy steps how you can get the pixel on your site so you can start collecting audiences and remarket to users who have visited your site before once you are logged in to the core ads manager click on the Cora pixel tab at the top then click on the setup pixel button right in the center once you click the button you will be taken to the page containing your install base pixel code now you don't have to click and drag to highlight everything just hover your mouse over the copy to clipboard element and click once moving on there are a few ways that we can install the base pixel code to your site the first option is to install the code manually by placing it in a template depending on what CMS your site uses personally I prefer to install the code with Google tag manager if you do decide to use tag manager start by creating a custom HTML tag as your tag type and now we can head down to the main HTML portion of the tag and paste the install base pixel code we just copied from Chora last we need to set up our trigger to tell Google tag manager when to fire the Cora pixel in order for me to create any remarketing or exclusion audiences I want I always choose to add the pixel on all pages once we have that ready we can just save it and we're done once the pixel is on your site you will then be able to start building audiences within the core ads platform here's one example of an audience we can now create in this particular example I created an audience of all visitors who came to my site within the past 90 days and we can see the audience size is 130,000 users now the reason I like to add the pixel onto my website while trying to sell Korra to a client is to show them if a client ever tells you and I don't think my client or my audience is actually going to be on Korra you could show them right with this data get the pixel on the website start collecting audiences you can show them actually yeah look in this example we had 130,000 users on Cora I can easily go back to my client or that clients audience and say yes your audience is on Cora now we can get back in front of them with remarketing list and get those users even more so check it out get the install code on your site in your tag manager and you'll be able to start advertising on Quora thanks for watching our video make sure to subscribe to the paid media pros channel to see more videos [Music]